Search for titles on Comichron!
Custom Search

More than 147,000 comic book and graphic novel circulation figures online!
Welcome to Comichron, a resource for comic book circulation data and other information gathered by
John Jackson Miller and other pop culture archaeologists interested in comics history.

 

Monday, December 24, 2007

November 2007 comics sales down slightly

by John Jackson Miller


November orders for the comics industry slipped versus the same month last year for comic books, but were up strongly for trade paperbacks. Sales figures for the month appear here.

Unit and dollar sales for the Top 300 comics were down 13% and 12% respectively; this November had four shipping weeks versus five in November 2006. DC again led Marvel in the number of items in the Top 300, placing 100 versus Marvel’s 83; Marvel nonetheless led in every market-share category tracked.

The market continues on track for a growth year in all categories.

Unit Sales for Diamond’s Top 300 Comic Books (est.): 6.95 million copies
Dollar Sales for Diamond’s Top 300 Comic Books (est.): $21.75 million

Dollar Sales for Diamond’s Top 100 Trade Paperbacks (est.): $5.99 million
Combined Dollar Sales for Diamond’s Top 300 Comics and Top 100 TPBs (est.): $27.74 million

OVERALL U.S. Dollar Sales for Diamond’s Comics, Trade Paperbacks, and Magazines (est.): $36.27 million

Average price of comic books in Diamond’s Top 300: $3.17
Average price of comic books in Diamond’s Top 300, weighted by orders: $3.13

Wednesday, November 28, 2007

October 2007 Comics Sales Report

by John Jackson Miller


Comics sales soared in the October 2007 report. A major factor in comparisons this month was the five week month; the same month in 2006 was a four-week month.

DC led market share categories for the first time in many months, in part due to landing 107 items in the Top 300 versus Marvel’s 80. Image’s dollar share of the Top 300 comics actually came in sixth; it landed in fifth place in the overall category.

TOP 300 UNIT SALES

7.14 million copies, up 17% from same month last year
2007 YTD: 71.3 million copies, up 7% from 2006 YTD

TOP 300 DOLLAR SALES
$22.92 million, up 20% from last same month last year
2007 YTD: $225.64 million, up 10% from 2006 YTD

TOP 100 TRADE PAPERBACKS
$5.51 million, up 6% from last same month last year
2007 YTD: $46.94 million, up 17% from 2006 YTD

COMBINED TOP 300 COMICS & TOP 100 TRADES

$28.42 million, up 17% from same month last year
2007 YTD: $272.57 million, up 11% from 2006 YTD

OVERALL DIAMOND SALES (including all comics, TPBs, and magazines)
$38.96 million, up 27% from same month last year ($43.72 million with UK)
2007 YTD: $357.75 million, up 11% from 2006 YTD

Wednesday, October 24, 2007

September 2007 Comic Book Sales data now online

by John Jackson Miller


The September numbers for Diamond's sales of comic books to comic book stores in North America are up, and the market continues toward a strong year with positive third-quarter results across all categories.

TOP 300 UNIT SALES6.69 million copies, up 1% from same month last year
3Q: 22.03 million copies, up 3% over 3Q 2006
2007 YTD: 64.15 million copies, up 5% from 2006 YTD

TOP 300 DOLLAR SALES
$21.5 million, up 5% from last same month last year
3Q: $70.14 million copies, up 6% over 3Q 2006
2007 YTD: $202.72 million, up 9% from 2006 YTD

TOP 100 TRADE PAPERBACKS
$4.49 million, up 22% from last same month last year
3Q: $13.49 million, up 4% over 3Q 2006
2007 YTD: $41.43 million, up 19% from 2006 YTD

COMBINED TOP 300 COMICS & TOP 100 TRADES

$25.99 million, up 8% from same month last year
3Q: $83.63 million copies, up 6% over 3Q 2006
2007 YTD: $244.15 million, up 10% from 2006 YTD

OVERALL DIAMOND SALES
(including all comics, TPBs, and magazines)
$32.68 million, up 6% from same month last year ($35.38 million with UK)
3Q: $108.68 million copies, up 9% over 3Q 2006
2007 YTD: $318.79 million, up 9% from 2006 YTD

Click for the full list of titles!

Tuesday, September 25, 2007

August 2007 Comic Book sales figures now online

by John Jackson Miller


And the data for August 2007 is now up -- bringing to an even 11 years the archives of estimates of Diamond Comics Distributors' sales available here.

A five-week month compared to a five ship week month from last year, August 2007 still managed improvements in all categories except for the Top 100 Trade Paperbacks. The 300th place comic book had orders of 2,500 copies, which is a far sight better than previous years where that figure had dropped close to 1,000 copies.

Overall, the comics direct market seems poised for another strong year. Up 10% after eight months, I might expect to see the overall figure for 2007 to wind up between $430-440 million.

One point on Diamond’s sales chart equals 770 copies.

TOP 300 UNIT SALES
7.69 million copies, up 4% from last August
2007 YTD: 57.46 million copies, up 6% from 2006 YTD

TOP 300 DOLLAR SALES

$24.62 million, up 7% from last August
2007 YTD: $181.22 million, up 9% from 2006 YTD

TOP 100 TRADE PAPERBACKS
$4.63 million, down 6% from last August
2007 YTD: $36.94 million, up 19% from 2006 YTD

COMBINED TOP 300 COMICS & TOP 100 TRADES
$29.26 million, up 5% from last August
2007 YTD: $218.16 million, up 11% from 2006 YTD

OVERALL DIAMOND SALES (including all comics, TPBs, and magazines)
$39.18 million, up 5% from last August ($43.19 million with UK)
2007 YTD: $286.11 million, up 10% from 2006 YTD

Tuesday, August 28, 2007

July 2007 Comic Book sales figures now online

by John Jackson Miller


The comics sales estimates for July 2007 are now online here at The Comics Chronicles.
TOP 300 UNIT SALES
7.64 million copies, up 3% from last July
2007 YTD: 49.77 million copies, up 6% from 2006 YTD

TOP 300 DOLLAR SALES
$24.02 million, up 6% from last July
2007 YTD: $156.6 million, up 9% from 2006 YTD

TOP 100 TRADE PAPERBACKS
$4.37 million, up 1% from last July
2007 YTD: $32.31 million, up 23% from 2006 YTD

COMBINED TOP 300 COMICS & TOP 100 TRADES
$28.39 million, up 5% from last July
2007 YTD: $188.9 million, up 12% from 2006 YTD

OVERALL DIAMOND SALES (including all comics, TPBs, and magazines)
$36.82 million, up 5% from last July
2007 YTD: $246.93 million, up 10% from 2006 YTD

Marvel’s Top 300 Comics unit and dollar sales were slightly higher than in May 2007, breaking that month’s 11-year record in those two categories.

Friday, July 20, 2007

June 2007 sales and Q2 2007 sales figures now online

by John Jackson Miller

The June 2007 comics shop order totals have been posted; my estimates for individual titles can be found here.

The detailed data:

TOP 300 UNIT SALES6.93 million copies, down 1% from last June
Q2: 21.83 million copies, up 5% from Q2 2006
2007 YTD: 42.13 million copies, up 7% from 2006 YTD

TOP 300 DOLLAR SALES$22.11 million, up 4% from last June
Q2: $68.44 million, up 6% from Q2 2006
2007 YTD: $132.58 million, up 6% from 2006 YTD

TOP 100 TRADE PAPERBACKS$4.85 million, up 33% from last June
Q2: $16.05 million, up 48% from Q2 2006
2007 YTD: $27.94 million, up 28% from 2006 YTD

COMBINED TOP 300 COMICS & TOP 100 TRADES$26.96 million, up 8% from last June
Q2: $84.49 million, up 12% from Q2 2006
2007 YTD: $160.52 million, up 13% from 2006 YTD

OVERALL DIAMOND SALES (including all comics, TPBs, and magazines)
$35.08 million, up 10% from last June
Q2: $110.81 million, up 11% from Q2 2006
2007 YTD: $210.11 million, up 11% from 2006 YTD

Prospects at midyear for topping 2006 performance in all categories continue to be good. TPB performance looks to be surging in 2007, after last year when the periodicals seemed to have more momentum.

Thursday, June 21, 2007

May 2007 sales charts online

by John Jackson Miller


And now the May charts are online, he said redundantly.

Many, many records broken or matched this month. One resource I'll try to get up here one day is a record book of the highs and lows that I've observed. For example, the lowest unit sales ever recorded for the Top 300 comics were in April 2001 -- 4.8 million copies. (Compare that with this May's 7.77 million copies.)

On second thought, that might not be too fun to revisit. I remember that May of 2001 when the dollar value of the Top 300 comics hit their bottom -- just barely $13 million -- there didn't seem to be a lot of hope. Now, in May 2007, the same list of comics had sales of $24.51 million -- and that was sales to retailers, to boot, not just preorders, which the 2001 figure was. And cover prices didn't double to make that happen -- nowhere near close to it.

Suffice it to say that the last six years were more relaxing to report than the previous six!

Sunday, June 3, 2007

April 2007 sales charts online

by John Jackson Miller


And my estimates of the Diamond sales for April are now online — sorry for the delay.

Another strong growth month for the industry, helped considerably by the various Civil War trade paperback releases. It's only the second month that Diamond's Top 100 trade paperbacks topped $5 million in sales.

Thursday, May 3, 2007

Amazing Spider-Man comics sales across time

by John Jackson Miller


I'm still working my way through getting more year-by-year data online, but there have been enough media requests in advance of Spider-Man 3 that I figured I'd go ahead and add one of the title pages that I intend to do, showing sales accoring to the Statements of Ownership across time.
Click for Amazing Spider-Man sales figures from the beginning in the 1960s to 2006. (Or, rather, 2005, as Marvel seems not to have run a form in it for the end of 2006, near as I can figure. If someone has one, drop me a line in the Forum. Marvel did run forms in some other titles for the year, just not this one, or so it seems.)

I'll do more of these title pages, linking from the year-by-year pages, in the future -- hopefully there will be enough for their own section at some point. Batman is next...

Wednesday, May 2, 2007

Yearly comics sales aggregate data now online

by John Jackson Miller

With Spider-Man 3 approaching fast, I have gotten a number of requests for yearly aggregate data in chart form. For quick reference, I've added the following to the main Yearly Reports page:
  • Overall Market Dollars (estimated range)
  • Overall Diamond Comics, Trade Paperback, and Magazine Sales
  • And for each of the 12 months of each year:
  • Unit Sales for Diamond's Top 300 Monthly Comics from each month of the year (hence, 3,600 comics)
  • Dollar Sales for Diamond's Top 300 Comics
  • Dollar Sales for Diamond's Top Trade Paperbacks from each month (number varies depending on Diamond's reportage)
  • Combined Dollar Sales for Diamond's Reported Top-Selling Comics and Trade Paperbacks
Additionally, there are annual averages for each year for prices of comics sold by Diamond, both raw and weighted by orders.

Tuesday, April 24, 2007

March 2007 Sales Statistics online

by John Jackson Miller


And I now have the Top 300 Comics sales estimates and the aggregate sales figures for March 2007 online here. My analysis article, along with the trade paperback data, is here on CBGXtra.

A note about this data and timing, as my reports will be handled a little differently than others you may see (and, indeed, differently from what I used to do when I worked for F+W). Diamond releases not only its Top 300 listings, but market share data and other keys from which observers can estimate the size of the market.

With the Diamond orders of few comic books alone, anyone can calculate a reasonably accurate estimate of sales figures these days. (It was different before they went to Final Order reports — the variances were much higher — but today, most estimates out there hew pretty close to one another. In the case of my reports, I take an additional step. As you might expect, Diamond generates a complete record of what it sells each month for the major publishers — right down to single copies of trade paperbacks on the Star System — and that information, when applied to the market shares, generates the Overall calculations I've been doing for five years on CBGXtra.

Since the timing of that raw information doesn't always synch up with the release of the sales charts, the release of my analysis will vary from month to month, depending on what information has been disseminated. In some months, everything's available and there's very little lag time. Other times, there might be either because of the data being unavailable or scheduling conflicts on my part.

So begin checking The Comics Chronicles around the middle of each month for the prior month's data. On some occasions, if I have time, I may be able to get an intermediate report online, with the Overall final analysis to come.

Monday, March 19, 2007

February 2007 Diamond sales now online

by John Jackson Miller


And the first of the Monthly Sales charts is now online here, starting with February 2007. The following report was originally published on CBGXtra:

After a strong January, the comics industry went right ahead and did it again, turning out a February nearly as strong as the five-week month before it, according to Comichron's analysis of the sales reports released by Diamond Comic Distributors on March 19.

The attention surrounding Marvel's Civil War #7, with its 266,000 copies ordered, and its new Dark Tower series, helped retailers make the most of the shortest month. While year-over-year growth slowed from the monumental January, growth in every category continues to track anywhere betwen 11% (for trade paperbacks) to 22% (for Diamond's overall sales).

The growth pace is certainly stronger than we've seen in the first quarter in a decade. Even the big winter events like 1995's "Age of Apocalypse" or 1996's Marvel vs. DC/DC vs. Marvel were set against a collapsing marketplace, so we might be going all the way back to the peak boom year of 1993 to see similar year-over-year growth at this time of year.

The 2007 numbers are a fraction of those in that period — it's the growth rates I'm referring to. We saw a 20% dollar rise in the Top 300 in January 2006 — this is two months averaging at 20%, so it's not like the increase is very new or dramatic. If year-over-year growth were to increase, we might begin to start looking for things like visible growth in the number of comics-shop locations.

A tripling of the number of shops in the early 1990s went along with the tripling of the market's size in three or four short years, but twenty percent's a long way from tripling.

Comics unit sales: 
The Top 300 comic books had retailer orders of 6.6 million copies in February, less than 100,000 copies fewer than January and more than half a million copies more than February of 2006. This month's total is 9% over last February's total of 6.05 million copies.

To date, unit sales for the Top 300 each month add up to 13.3 million copies, up 14% over last year's total of 11.62 million copies. Marvel's Civil War #7 topped the list with orders of 259,300 copies. Only 26 publishers placed titles in the Top 300, with new publisher Arcana edging into 300th place with Gearhead #1 at 1,300 copies.

Comics dollar sales: 

The Top 300 comic books had sales worth $20.82 million in February, only $60,000 less than the longer month of January. The total is 15% more than last February's total of $18.18 million.

It's the best February total since monthly Diamond Exclusive Era records begin in 1997. To date this year, comics dollar sales stand at $41.7 million, up 20% over last year's total of $34.79 million.

Trade paperbacks: 

The Top 100 Trade Paperbacks and graphic novels reported by Diamond had orders worth $3.76 million at full retail in February, an increase of 9% over the same month last year, when the figure was $3.45 million. In the year to date, the Top 100 trades frome each month amount to $7.75 million, up 11% over last year's total of $6.99 million. Adding the Top 100 trades to the Top 300 Comics for the month yields $24.58 million, an increase of 14% over the $21.63 million ordered in the same month last year.

In the year to date, this category stands at $49.45 million, up 18% over last year's sum of $41.78 million.

Exclusive: Diamond’s “overall” sales: 

Diamond publishes dollar market shares for its top 20 publishers across all comics, trade paperbacks, and magazines; knowing the exact total orders of any publisher on that list right down to the oldest backlist item allows you to calculate Diamond’s total orders across these product groups.

The February 2007 total was $32.16 million, which increases to $35.04 million, when Diamond’s estimated United Kingdom orders are added. The figure is up 12% from the $28.64 million ordered in the U.S. in the same month last year. In the year to date, overall sales stand at $49.45 million, up 18% from last year's $41.78 million.

The “overall” category overstates comics’ actual performance to the extent that magazines that do not have comics content are included. The comics publishers’ market shares would actually be slightly higher, if ancillary items were removed. Market shares: DC placed 91 comics in the Top 300 in January to Marvel's 87; nonetheless, Marvel came in first in all categories. Image was in third place in the narrower categories, with Dark Horse third in the overall grouping.

Price analysis: 

The average comic book on Diamond’s Top 300 list cost $3.25, up from $3.21 in the same month in 2006. The weighted average price – that is, the cost of the average comic book Diamond sold – was $3.15, up from $3.01 last year. The average price of the comics that made the Top 25 was $3.01.

STATS

Unit Sales for Diamond's Top 300 Comic Books (est.): 6.6 million copies

Dollar Sales for Diamond's Top 300 Comic Books (est.): $20.82 million

Dollar Sales for Diamond's Top 100 Trade Paperbacks (est.): $3.76 million

Combined Dollar Sales for Diamond's Top 300 Comics and Top 100 TPBs (est.) : $24.58 million

OVERALL U.S. Dollar Sales for Diamond's Comics, Trade Paperbacks, and Magazines (est.): $32.16 million

Average price of comic books in Diamond's Top 300: $3.29

Average price of comic books in Diamond's Top 300, weighted by orders: $3.15

Saturday, March 17, 2007

The archives are now open!

by John Jackson Miller

Thanks for visiting the Comics Chronicles, alternately known as Comichron (either spelling will get you to the site).

Having worked in comic professionally for may years, I'm really looking at Comichron as a chance to both reclaim the "hobby" element of my comics-collecting life — while providing a location for similarly interested folks to trade information. I've been interested in comics circulation history — a fancy way of saying "how many comics exist" — for years, even before my tenure on Comics & Games Retailer and Comics Buyer's Guide. While there, I was able to focus on the subject in the magazines — and then, after I had gone elsewhere in the company, in books like the Standard Catalog of Comic Books and on the CBG website.

I'm still contributing research to those publications as a freelancer and columnist — but I've still got mountains of information that I'd like to get in front of the people who'd like to use it. I've answered countless inquiries individually from reporters and students looking into the state of the comics market over time; the site gives me a chance to get those answers online, while providing networking to  knowledgeable folk such as Peter Bickford, Milton Griepp, Russ Maheras, John Mayo, and Maggie Thompson.

Again, the Chronicles are, for me, a hobby — I'm beginning modestly with data from the 1960s, and will get more online as I have time. Longer-term, I'm exploring other strategies for managing the information online — and I also have a number of data sets that delve into time periods where there really hasn't been much information available. Suggestions and comments are welcome!

Friday, February 16, 2007

Snows, fifth week spur January 2007 to big gains

by John Jackson Miller

Saying that the first months of the year are no longer the “dead quarter” they once were in comics is no longer news — but the industry’s mammoth increases in January 2007 seem to qualify, according to analysis of the sales reports released by Diamond Comic Distributors on February 16.

Diamond’s sales overall increased by nearly a third — 32% year over year, with the market posting its best January in dollar terms since 1997. Click to see the estimates for January 2007.



In addition to such events as Civil War and strong year-over-year improvements for several titles, the calendar and the climate played a role. This January had five shipping weeks, versus four in the previous year. And it actually may have had six, in a sense, given the delays in shipping comics to the West Coast due to inclement weather in the final week of 2006.

Several titles shipping the week after Christmas appear to have charted with higher reorders than we might normally expect, suggesting that their sales may have been accounted for in January rather than December. In any event, the 20% increase in unit sales is stellar for a month in which publishers once feared to print. January actually had higher sales than last September — a winter month topping a summer or fall month is close to unheard of.

It will be of interest to note whether the breakneck pace continues in February, when some circumstances are different.

Comics unit sales:
The Top 300 comic books had retailer orders of 6.7 million copies in January, up 20% over January 2006, which had one less shipping week. It is the best January for this category since January 1998.
 
Marvel’s Civil War #6 topped the list with orders of 259,300 copies. For the second month in a row — and highly unusually for a January — only publishers who had made the Top 300 at least once before made the list. No new entries cracked it.

Comics dollar sales:
The Top 300 comic books had sales worth $20.88 million in January, 26% more than the same month last year. It is the best January total since January 1997.
 
Trade paperbacks: The Top 100 Trade Paperbacks and graphic novels reported by Diamond had orders worth $4 million at full retail in January, an increase of 13% over the same month last year. The figure is up from December 2006.

Adding the Top 100 trades to the Top 300 Comics for the month yields $24.88 million, an increase of 23% over the $20.15 million ordered in the same month last year.
 
Diamond's overall sales: Diamond publishes dollar market shares for its top 20 publishers across all comics, trade paperbacks, and magazines. Knowing the exact total orders of any publisher on that list right down to the oldest backlist item allows you to calculate Diamond's total orders across these product groups.?
 
The January 2007 total was $33.71 million, which increases to $37 million, when Diamond?s estimated United Kingdom orders are added. The figure is up 32% from the $25.56 million ordered in the U.S. in the same month last year.

Market shares:
DC actually placed more comics in the Top 300 in January than it did in December: 98, one more than last month. Marvel placed 88 titles in the Top 300. Image was in third place in the narrower categories, with Dark Horse third in the overall grouping.
 
Price analysis:
The average comic book on Diamond?s Top 300 list cost $3.26, up from $3.21 in the same month in 2005.
 
The weighted average price — that is, the cost of the average comic book Diamond sold ? was $3.12, up from $2.98 last year. The average price of the comics that made the Top 25 was $3.01.
 
Next Previous Home

 

Copyright © John Jackson Miller. Original template design by Free Website Templates. Privacy policy.

Comichron is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.

Images used for identification are © their respective owners.