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Welcome to Comichron, a resource for comic book circulation data and other information gathered by
John Jackson Miller and other pop culture archaeologists interested in comics history.

 

Tuesday, September 23, 2008

August 2008 sales slip, but barely ahead overall for year

I am pleased to report that, website problems mostly past, my sales estimates for August 2008 are now online.

This is working out to be a year where we’re doing slightly worse than last year most months in the periodical categories; but slightly ahead most months in the trade paperbacks — and then when the whole backlist is filled in, we catch up with last year. We’re $10 million behind in the Top 300 year-to-date, almost $2 million ahead in the Top 100 trades in the year-to-date — and then the rest is made up by comics and trades outside the top groupings. Amazingly, the January-to-August total for 2008 is just $47,000 higher than the total for the same period last year — about the contribution of a single issue of a single mid-list comic book!

This is also the first month in some time where we’ve seen Marvel with this many more items than DC on the list — 19. They’re not all new titles, and a lot are variant covers and second printings. The breakdowns and comparatives:

TOP 300 COMICS UNIT SALES
August 2008: 6.86 million copies
Versus 1 year ago this month: -11%
Versus 5 years ago this month: +14%
Versus 10 years ago this month: -2%
YEAR TO DATE: 53.6 million copies, -7% vs. 2007

TOP 300 COMICS DOLLAR SALES
August 2008: $22.27 million
Versus 1 year ago this month: -10%
Versus 5 years ago this month: +32%
Versus 10 years ago this month: +20%
YEAR TO DATE: $171.4 million, -5% vs. 2007

TOP 100 TRADE PAPERBACK DOLLAR SALES
August 2008: $5.36 million
Versus 1 year ago this month: +16%
Versus 5 years ago this month, just the Top 50 vs. the Top 50: +60%
Versus 10 years ago this month, just the Top 25 vs. the Top 25: +60%
YEAR TO DATE: $38.51 million, +4% vs. 2007

TOP 300 COMICS + TOP 100 TRADE PAPERBACK DOLLAR SALES
August 2008: $27.63 million
Versus 1 year ago this month: -6%
Versus 5 years ago this month, counting just the Top 50 TPBs: +36%
Versus 10 years ago this month, counting just the Top 25 TPBs: +19%
YEAR TO DATE: $210.27 million, -4% vs. 2007

OVERALL DIAMOND SALES (including all comics, trades, and magazines)
August 2008: $36.26 million ($40 million with UK)
Versus 1 year ago this month: -7%
Versus 5 years ago this month: +46%
YEAR TO DATE: $286.58 million, +0.2% vs. 2007, +47% vs. 2003
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