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John Jackson Miller and other pop culture archaeologists interested in comics history.

 

Monday, October 20, 2008

Marvel's unit market share sets modern record

The Diamond charts for September 2008 are out today, and while I will have them here soon, I wanted to produce a supporting document to something mentioned in Michael Doran's Newsarama piece: whether Marvel's topping of 50% in the Final Pieces Sold Unit Share category represents a first in the post-bankruptcy era.

I don't often work with the unit share figure as when you're dealing with comics and trades mixed, dollars are more relevant — but as far back as the info at my fingertips goes, this appears to check out. Marvel topped 48% several times — hitting 48.96% in March 2005 — but never 50%. The below list shows the #1 Unit Sales Share publisher for each month, back to February 2003 when Diamond converted to Final Order reporting for everything.

TOP FINAL UNIT SHARES
Feb-03 • Marvel • 32.48%
Mar-03 • Marvel • 39.05%
Apr-03 • Marvel • 38.87%
May-03 • Marvel • 41.82%
Jun-03 • Marvel • 41.46%
Jul-03 • Marvel • 40.70%
Aug-03 • Marvel • 37.84%
Sep-03 • Marvel • 40.70%
Oct-03 • Marvel • 40.94%
Nov-03 • Marvel • 41.82%
Dec-03 • Marvel • 40.11%
Jan-04 • Marvel • 48.20%
Feb-04 • Marvel • 43.86%
Mar-04 • Marvel • 37.68%
Apr-04 • Marvel • 45.49%
May-04 • Marvel • 34.92%
Jun-04 • Marvel • 40.56%
Jul-04 • Marvel • 41.01%
Aug-04 • Marvel • 43.20%
Sep-04 • Marvel • 45.67%
Oct-04 • Marvel • 42.99%
Nov-04 • Marvel • 43.13%
Dec-04 • Marvel • 44.01%
Jan-05 • Marvel • 46.81%
Feb-05 • Marvel • 45.06%
Mar-05 • Marvel • 48.96%
Apr-05 • Marvel • 35.62%
May-05 • DC • 41.03%
Jun-05 • Marvel • 41.12%
Jul-05 • Marvel • 43.45%
Aug-05 • Marvel • 41.16%
Sep-05 • Marvel • 44.17%
Oct-05 • DC • 39.12%
Nov-05 • Marvel • 42.70%
Dec-05 • Marvel • 44.84%
Jan-06 • Marvel • 42.17%
Feb-06 • Marvel • 45.30%
Mar-06 • Marvel • 42.83%
Apr-06 • Marvel • 43.93%
May-06 • DC • 41.18%
Jun-06 • Marvel • 42.61%
Jul-06 • Marvel • 44.30%
Aug-06 • Marvel • 41.04%
Sep-06 • Marvel • 45.76%
Oct-06 • Marvel • 42.70%
Nov-06 • Marvel • 44.10%
Dec-06 • Marvel • 43.35%
Jan-07 • Marvel • 44.79%
Feb-07 • Marvel • 47.38%
Mar-07 • Marvel • 46.46%
Apr-07 • Marvel • 37.62%
May-07 • Marvel • 46.60%
Jun-07 • Marvel • 48.42%
Jul-07 • Marvel • 47.69%
Aug-07 • Marvel • 45.61%
Sep-07 • Marvel • 42.82%
Oct-07 • DC • 38.98%
Nov-07 • Marvel • 42.03%
Dec-07 • Marvel • 42.75%
Jan-08 • Marvel • 48.41%
Feb-08 • Marvel • 41.97%
Mar-08 • Marvel • 43.52%
Apr-08 • Marvel • 44.16%
May-08 • Marvel • 47.56%
Jun-08 • Marvel • 48.39%
Jul-08 • Marvel • 43.55%
Aug-08 • Marvel • 48.09%
Sep-08 • Marvel • 50.92%


I have the previous Unit Shares, but not electronically — again, they're not the most useful figure. But my guess would be that Marvel did not top the 50% level in the 1998-2002 period — it having many fewer trade paperback titles than DC in that time.
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