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February 2009: The charts

Monday, March 16, 2009

Diamond Comic Distributors released the full charts for its February 2009 comics orders today; the estimates will be along later as I'm traveling this week, but you can see the raw Top 300s and the market shares on the newly updated February 2009 page.

I won't speculate as to what the numbers might work out to be except to note that since Batman sold so many more copies to retailers this month, the order index number is much higher than it was last time out (and thus the figures in the OIN column are generally lower). Again, estimates coming later.

Something notable in the market shares is that Eaglemoss, a magazine publisher that also produces toys, moved past Wizard in dollar share. Eaglemoss's product line includes magazines that include action figures — several at $14 each made the Diamond magazine table this month. That explains its positioning, and why Wizard remains so much farther ahead than Eaglemoss in unit share. Note that only the magazines produced by Eaglemoss, and not its other products, are included in the Comics, Magazine, and Trade Paperback market shares. Diamond did used to release market shares for the company overall; you can see how the two groupings compare in a month like February 1999.


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