2009 end-of-year sales revised

by John Jackson Miller

With more complete publisher information available, we've revised the final estimates for comics, trade paperback, and magazine orders placed through Diamond in December 2009 — and thus, for the entire year:

OVERALL DIAMOND SALES (including all comics, trades, and magazines)
December 2009: $35.67 million
Versus 1 year ago this month: -10%
Versus 5 years ago this month: +17%
4th Quarter 2009: $104.81 million, -9% versus 4Q 2008
2009 YEAR-END: Approximately $429.67 million, -2% vs. 2008, +30% vs. 2004

The small upward revision isn't enough to help 2009 catch up with 2008, but we are now almost in line with 2007. As noted in our end-of-year report and its comments section, there's a somewhat larger margin of error associated with the Overall statistic this year. The upshot remains: whatever happened at the cash register, retailers did not spend appreciably less building their comics inventories in 2009.

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