Friday, July 9, 2010
A month after a new Avengers title led the charts, a new New Avengers title led the charts in June, according to reports released today by Diamond Comic Distributors. The Top 100 comics and trade paperbacks ordered by comics shops, as well as market shares, can be found here.
Marvel and DC combined to take the top 49 slots on the comics sales chart, and 96 out of the Top 100. It is the deepest into the chart the Big Two publishers have extended their reach since October 2008, when they took the top 64 slots. What happened? No Buffy the Vampire Slayer issue this month. Marvel and DC's domination of the top of the list is usually broken up by the Dark Horse title, and the months where their reach has gone far into the charts are the rare ones in which the Dark Horse title was not released. In one such month, August 2007, Marvel and DC took the top 84 slots and 98 out of the Top 100 titles.
However, these unbroken chains of entries are generally not meaningful, as we see from the market shares, which were not largely different this month than usual. Much of the other publishers' dollar volume comes from trade paperbacks — a much more integrated list, near the top — and also from relatively larger numbers of titles offered below 100th place. The Batman: Arkham Asylum Madness hardcover was the best-selling trade this month, but the next three titles are from other publishers.
The average cost of the Top 100 comics was $3.57, with the most common price $2.99 and the median price $3.99.
Diamond's full top 300 lists along with estimates should appear next week.