Capital also tried to estimate what the dollar shares were for the business based on its reports from retailers: they found Marvel with a 39% market share, versus 15% for DC and 14% for Image. It was only the second month for Marvel to self-distribute, and growing pains were already in evidence. "Is it possible," asked Gerry Mattson of Comic Encounters in British Columbia, "to actually order from Heroes World without waiting on hold for two hours?" It would become an often-repeated refrain as 1995 turned to 1996.
Diamond's top trade paperback was the Star Wars: Dark Empire II collection from Dark Horse. The average price of comics in Diamond's Top 300 was $2.50, and the average comic book ordered within Diamond's Top 300 cost $2.54. The most common cost of comics was $2.50.