Search for titles on Comichron!
More than 139,000 comic book and graphic novel circulation figures online!
Welcome to Comichron, a resource for comic book circulation data and other information gathered by
John Jackson Miller and other pop culture archaeologists interested in comics history.

 

Tuesday, January 10, 2012

Diamond releases Top 10s, market shares for 2011

by John Jackson Miller

And in advance of the release of the larger lists for 2011, Diamond has released the Top 10 Comic Books and Trade Paperbacks of the year, plus the market shares.

The Top 10 Comics for the year are not surprisingly dominated by the DC relaunch:

RANK DESCRIPTION PRICE PUBLISHER
1 Justice League #1 $3.99 DC
2 Batman #1 $2.99 DC
3 Action Comics #1 $3.99 DC
4 Justice League #2 $3.99DC
5 Batman #2 $2.99 DC
6 Ultimate Comics Spider-Man #160  $3.99 Marvel
7 Green Lantern #1 $2.99 DC
8 Justice League #3 $3.99 DC
9 Action Comics #2 $3.99 DC
10 Detective Comics #1 $2.99 DC


And here are the top trade paperbacks, led by the second repeat leader in four years, Walking Dead Vol. 1:


RANK DESCRIPTION PRICE PUB.
1 Walking Dead Vol. 1: Days Gone Bye $9.99 Image
2 Walking Dead Vol. 14: No Way Out $14.99 Image
3 League of Extraordinary Gentlemen III: Century #2 1969 $9.95 Top Shelf
4 Walking Dead Vol. 15: We Find Ourselves $14.99 Image
5 Walking Dead Vol. 2: Miles Behind Us $14.99 Image
6 Fables Vol. 16: Rose Red $17.99 DC 
7 Batman: Noel Deluxe Edition $22.99 DC 
8 Walking Dead Vol. 3: Safety Behind Bars $14.99 Image
9 Walking Dead Vol. 13: Too Far Gone $14.99 Image
10 Morning Glories Vol. 1: For a Better Future $9.99 Image

Marvel topped DC by several points in both units and dollars this year, although DC made up a great deal of ground in the second half of the year.

PUBLISHER DOLLAR
MARKET
SHARE
UNIT
MARKET
SHARE
Marvel 37.29% 40.93%
DC 31.41% 36.77%
Image 5.27% 4.71%
IDW 4.73% 3.78%
Dark Horse 4.71% 3.35%
Dynamic Forces 3.06% 2.85%
Boom 1.73% 1.43%
Viz 1.09% 0.47%
Eaglemoss 0.96% 0.23%
Avatar 0.79% 0.54%
Other 8.95% 4.93%

A reminder that these calculations include not just comics and trade paperbacks, but also magazines: that's where Eaglemoss comes in. Eaglemoss sells magazines with action figures, which explains why its unit share is so much less than its dollar share — the price points are higher than the average price point on the list.

As discussed yesterday in the end-of-year report, retailers paid Diamond close to $188 million for the $417 million or so items represented above. You can apply the publishers' shares to these figures to guesstimate their own revenue — remember that Diamond would keep several percentage points from what it received.

Full top-sellers lists from the year coming soon.
- - -

0 comments:

Post a Comment

Next Previous Home
 

Copyright © John Jackson Miller. Original template design by Free Website Templates. Privacy policy.

Comichron is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

Images used for identification are © their respective owners.