Visit FrankiesComics.com
Save 20-35% on Marvel Pre-Orders at TFAW.com
Search Comichron for comics sales reports!
Loading

November 2012 comics sales steady as Marvel relaunches titles

Friday, December 7, 2012

by John Jackson Miller

Comics shops in North America ordered nearly $41 million worth of comic books, hardcover graphic novels, and trade paperback collections in November, using a spate of new Marvel first issues to keep pace with last year's clip.

According to preliminary data released this morning by Diamond Comic Distributors, the four-week month ended just a few hundred thousand dollars behind last November's five-week month, which was the best month in the immediate aftermath of the DC relaunch. And this November actually topped that month in unit sales for periodicals.

The aggregate sales changes:

COMPARATIVE SALES STATISTICS

DOLLARS
UNITS
NOVEMBER 2012 VS. OCTOBER 2012
COMICS
-8.02%
-3.80%
GRAPHIC NOVELS
-24.88%
-23.67%
TOTAL COMICS/GN
-13.66%
-5.42%
NOVEMBER 2012 VS. NOVEMBER 2011
COMICS
3.55%
2.59%
GRAPHIC NOVELS
-10.86%
-10.29%
TOTAL COMICS/GN
-1.10%
1.63%
YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011
COMICS
14.56%
11.27%
GRAPHIC NOVELS
14.78%
14.25%
TOTAL COMICS/GN
14.63%
11.50%

All-New X-Men #1 was the top comic book for the month, and was one of seven Marvel first issues in the Top 10. It's the first time in a long while that Marvel had this many entries in the top-sellers list: you have to go back to February 2009, the first reorder month for the Obama Spider-Man issue, to get to a month where Marvel has eight entries in the Top 10.

We will not know until next week the actual sales levels of the individual titles, but IDW had announced that the preorder sales for My Little Pony: Friendship is Magic #1, a Nov. 28 release, had topped 100,000 copies — and as we see, the title is not in the Top 10. Again, when publishers announce sales, they could be accounting for overseas copies and in some cases newsstand draws, neither of which would be reflected in the Diamond totals; we'll see where everything winds up.

The Top 10 comics:

RANK
DESCRIPTION
PRICE

VENDOR
1
$3.99

Marvel
2
Batman #14
$3.99

DC
3
Captain America #1
$3.99

Marvel
4
Deadpool #1
$2.99

Marvel
5
Indestructible Hulk #1
$3.99

Marvel
6
Iron Man #1
$3.99

Marvel
7
Fantastic Four #1
$2.99

Marvel
8
Uncanny Avengers #2
$3.99

Marvel
9
Justice League #14
$3.99

DC
10
Thor: God of Thunder #1
$3.99

Marvel


Graphic novel sales to comic book stores in North America  slipped 11% from year to year — an amount that just happens to match the ten-year variance that we find between four- and five-shipping week months.

Last November had the Batman: Noel hardcover in the mix as a big-dollar contributor. This month's sales were led by Walking Dead Vol. 17: Something to Fear.

The biggest-ticket item in the Top 10 was Marvel's Avengers Vs. X-Men hardcover, priced at $75.

The Top 10 graphic novels and trade paperbacks:

RANK
DESCRIPTION
PRICE

VENDOR
1
$14.99

Image
2
Fables: Werewolves of the Heartland HC
$22.99

DC
3
Adventure Time Vol. 1
$14.99

Boom
4
Fairest Vol. 1: Wide Awake
$14.99

DC
5
The Girl With the Dragon Tattoo Vol. 1
$19.99

DC
6
Avengers Vs. X-Men HC
$75.00

Marvel
7
The Boys Vol. 12: The Blood Doors Off
$19.99

Dynamite
8
The Walking Dead Vol. 1: Days Gone Bye
$9.99

Image
9
Scalped Vol. 10: Trails End
$14.99

DC
10
Red Hood and the Outlaws Vol. 1: Redemption
$14.99

DC

The market shares for the month:

Publisher
Dollar
Share
Unit
Share
Marvel Comics
34.35%
40.23%
DC Comics
30.04%
33.25%
Image Comics
7.70%
6.67%
IDW Publishing
5.60%
5.07%
Dark Horse Comics
4.72%
3.75%
Dynamite Entertainment
3.71%
3.33%
Boom! Studios
1.90%
1.81%
Eaglemoss Publications Ltd
1.40%
0.33%
Viz Media
1.33%
0.45%
Random House
0.97%
0.25%
Other Non-Top 10
8.28%
4.86%

If the estimates for the month hold up, the Direct Market finished the month at nearly $435 million, more than $20 million ahead of the industry's sales for 2011.

If "Black Friday" is so named because it's the day that retail businesses go into the black for the year, the comics industry beat its 2011 performance at least a week earlier than that. The Comics Chronicles now projects a $475 million year for the Direct Market, up 15%. Unadjusted for inflation, the dollar figure is probably the largest since at least 1995.

Final estimates become available next week. Be sure to follow Comichron on Twitter and Facebook!

0 comments:

Post a Comment

Recent Comments

Faraway Looks: The Blog of John Jackson Miller

  © Blogger template The Professional Template II by Ourblogtemplates.com 2009

Back to TOP