Save 20-35% on Marvel Pre-Orders at TFAW.com
Search Comichron for comics sales reports!
Loading

November 2013 graphic novels drive slight increase in overall orders

Friday, December 13, 2013

by John Jackson Miller


http://bit.ly/WDVol19
As predicted, total North American comics shop orders for 2013 from January through November matched the amount ordered for all of 2012, according to figures released today by Diamond Comic Distributors. The release was later than usual, owing perhaps to the late-falling Thanksgiving holiday: but it was that Black Friday week that sales likely topped the 2012 total.

http://bit.ly/CCBatm25Retailers ordered more than $42 million in comics products in November, bringing the year-to-date total to more than $475 million. The November amount was 3% more than was ordered in November 2012, the margin due entirely to graphic novel sales, led by Walking Dead Vol. 19.

This October was a big month in the Direct Market: it was the first time since Diamond became the exclusive distributor for all the major publishers that orders for comic books and trade paperbacks topped $50 million in a month. There was no topping that five-week month in four-week November, with sales off 16% from month to month; but we saw the same dropoff last November.

The aggregate changes are below:

COMPARATIVE SALES STATISTICS
DOLLARS UNITS
NOVEMBER 2013 VS. OCTOBER 2013
COMICS -18.80% -18.95%
GRAPHIC NOVELS -9.72% -14.98%
TOTAL COMICS/GN -16.07% -18.65%
NOVEMBER 2013 VS. NOVEMBER 2012
COMICS -1.21% -8.43%
GRAPHIC NOVELS 14.59% 11.44%
TOTAL COMICS/GN 3.39% -7.12%
YEAR-TO-DATE 2013 VS. YEAR-TO-DATE 2012
COMICS 11.09% 7.69%
GRAPHIC NOVELS 5.55% 3.92%
TOTAL COMICS/GN 9.33% 7.39%

Every issue in the Top 10 last November had orders of more than 110,000 copies: this November, unit sales were slightly off. The Zero Year issue Batman #25 led the list of top-selling comics for the month:

RANK DESCRIPTION PRICE VENDOR
1 BATMAN #25 $4.99 DC
2 HARLEY QUINN #0 $2.99 DC
3 AMAZING X-MEN #1 $3.99 MAR
4 SUPERMAN UNCHAINED #4 $3.99 DC
5 FOREVER EVIL #3 $3.99 DC
6 INFINITY #6 $5.99 MAR
7 ALL-NEW X-MEN #18 $3.99 MAR
8 SUPERIOR SPIDER-MAN #22 $3.99 MAR
9 BATMAN/SUPERMAN #5 $3.99 DC
10 SUPERIOR SPIDER-MAN #21 $3.99 MAR

As mentioned above, graphic novels, on the other hand, were the strong point for the month, up nearly 15% over last November — thanks in part to the Walking Dead Vol. 19: March to War, which led the list:

RANK DESCRIPTION PRICE VENDOR
1 THE WALKING DEAD VOL. 19: MARCH TO WAR TP $14.99 IMA
2 YU-GI-OH! 5DS VOLUME 5 GN $9.99 VIZ
3 FAIREST IN ALL THE LAND HC $22.99 DC
4 BATMAN: NIGHT OF THE OWLS $19.99 DC
5 THE MANHATTAN PROJECTS VOLUME 3 $14.99 IMA
6 INJUSTICE: GODS AMONG US VOLUME 1 HC $19.99 DC
7 NOWHERE MEN VOLUME 1: FATES WORSE THAN DEATH $9.99 IMA
8 BATMAN IN DETECTIVE COMICS VOL. 2: SCARE TACTICS $16.99 DC
9 S.H.I.E.L.D. ORIGINS $7.99 MAR
10 HAWKEYE VOLUME 1 HC $34.99 MAR

The market shares and total number of titles released appear below.  (UPDATE: Heidi MacDonald's article caused me to look again at these figures: I thought Marvel and DC's combined dollar share of 59.21% looked low-ish, but it is in fact the first time it's been under 60% since April 2003, when Dreamwave had the #2 book. The lowest the combined total has been in the Diamond Exclusive Era is 48.03% in February 1998, when bankruptcy-era Marvel had a truncated slate of titles. Click to see market shares across time.)
MARKET SHARE
PUBLISHER DOLLAR SHARE UNIT SHARE
Marvel 29.97% 33.65%
DC 29.24% 31.90%
Image 8.67% 9.77%
IDW 6.68% 6.26%
Dark Horse 6.11% 4.91%
Dynamite 3.20% 3.00%
Boom 1.90% 1.92%
Eaglemoss 1.86% 0.44%
Valiant 1.58% 1.74%
Viz 1.19% 0.42%
Other 9.59% 5.99%
PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
DC 85 29 1 115
Marvel 74 34 0 108
IDW 46 31 0 77
Dark Horse 37 31 0 68
Image 42 14 0 56
Dynamite 30 18 0 48
Viz 0 25 0 25
Boom 20 3 0 23
Valiant 8 2 0 10
Eaglemoss 0 0 9 9
Other 64 116 16 196
TOTAL 406 303 26 735

We can now project that overall Direct Market orders for the year are likely to land at the lower end of the range estimated last month: likely between $514-516 million. A double-digit gain for the year would require December to be up nearly 17%; odds instead are that the market will just miss that, coming in up 8-9% for the year.

The final estimates will be along next week.

Be sure to follow Comichron on Twitter and Facebook.

0 comments:

Post a Comment

Recent Comments

Faraway Looks: The Blog of John Jackson Miller

  © Blogger template The Professional Template II by Ourblogtemplates.com 2009

Back to TOP