Wednesday, July 8, 2015
by John Jackson Miller
Diamond Comic Distributors, and as reported here on Monday, the first half of the year closed out very strongly. Click to see the sales estimates for comics ordered in June 2015.
(Click also to see our end-of-year 2014 report with ICV2, encompassing the book trade and digital.)
Second quarter comics and graphic orders were more than 20% higher than in the first quarter, and at $154.32 million, set a Diamond Exclusive Era record for orders in a quarter. Retailers bought 23.86 million copies of the Top 300 comic books in the quarter, which sets a record going back to the fourth quarter of 1997. (Click to see other modern-era sales records.)
Secret Wars #3 led the market with more than 218,000 copies shipped. Last month's leader, Secret Wars #1, had an additional 8,000 copies ship in June, bringing the total so far to more than 535,000. Amazing Spider-Man: Renew Your Vows #1 also topped 200,000 copies, with the Justice League of America relaunch and Thors debuting at approximately 151,000 and 114,850 respectively.
Loot Crate comics last month, but there were three issues in the June Comic Block, a new service from Nerd Block. Marvel's Groot #1 placed tenth, while IDW's Ghostbusters Get Real #1 and Titan's 21st Century Tank Girl #1 also were included. It's not clear whether these titles were shipped to Comic Block through Diamond, but as that's Marvel and IDW's practice with Loot Crate books, that seems possible. 21st Century Tank Girl had estimated sales of just over 10,000 copies, so if Comic Block sales are counted in there, the service is certainly not impacting the charts in the way that Loot Crate does as yet.
Graphic novel unit sales were up greatly, with a wide gap separating unit and dollar sales; while this usually means deep discounting — which we did see this month on a range of titles — an increasing factor is the large number of graphic novels (like the market-leading Wytches) at the $9.99 price point.
The aggregate changes are as follows:
TOP 300 COMICS UNIT SALES
June 2015: 7.47 million copies
Versus 1 year ago this month: +16%
Versus 5 years ago this month: +22%
Versus 10 years ago this month: +6%
Versus 15 years ago this month: +21%
2nd Quarter 2015: 23.86 million copies, +19% vs. Q2 2014
YEAR TO DATE: 44.63 million copies, +16% vs. 2014, +28% vs. 2010, +22% vs. 2005, +28% vs. 2000
ALL COMICS UNIT SALES
June 2015 versus one year ago this month: +14.66%
YEAR TO DATE: +16.52%
TOP 300 COMICS DOLLAR SALESJune 2015: $28.88 million
Versus 1 year ago this month: +22%
Versus 5 years ago this month: +32%
Versus 10 years ago this month: +39%
Versus 15 years ago this month: +62%
2nd Quarter 2015: $95.94 million, +25% vs. Q2 2014
YEAR TO DATE: $175.57 million, +21% vs. 2014, +44% vs. 2010, +67% vs. 2005, +88% vs. 2000
ALL COMICS DOLLAR SALES
June 2015 versus one year ago this month: +16.34%
YEAR TO DATE: +16.46%
TOP 300 TRADE PAPERBACK DOLLAR SALESMarch 2015: $8.11 million
Versus 1 year ago this month: +17%
Versus 5 years ago this month: +11%
Versus 10 years ago this month, just the Top 100 vs. the Top 100: +18%
Versus 15 years ago this month, just the Top 25 vs. the Top 25: +13%
2nd Quarter 2015: $43.21 million, +2% vs. Q2 2014
YEAR TO DATE: $18.82 million, -9% vs. 2014
ALL TRADE PAPERBACK SALES
June 2015 versus one year ago this month: +18.03%
YEAR TO DATE: +5.85%
TOP 300 COMICS + TOP 300 TRADE PAPERBACK DOLLAR SALESJune 2015: $36.99 million
Versus 1 year ago this month: +21%
Versus 5 years ago this month: +15%
Versus 10 years ago this month, counting just the Top 100 TPBs: +24%
Versus 15 years ago this month, counting just the Top 25 TPBs: +72%
2nd Quarter 2015: $120.33 million, +22% vs. Q2 2014
YEAR TO DATE: $218.75 million, +17% vs. 2014
ALL COMICS AND TRADE PAPERBACK SALES
June 2015 versus one year ago this month: +16.88%
YEAR TO DATE: +13.07%
OVERALL DIAMOND SALES (including all comics, trades, and magazines)June 2015: approximately $48.72 million (subject to revision)
Versus 1 year ago this month: +17%
Versus 5 years ago this month: +24%
Versus 10 years ago this month: +48%
2nd Quarter 2015: $154.32 million, +16% vs. Q2 2014
YEAR TO DATE: $282.22 million, +13% vs. 2014
New comic books released: 453
New graphic novels released: 288
New magazines released: 39
All new releases: 780
The average comic book in the Top 300 cost $3.79; the average comic book retailers ordered cost $3.86. The median and most common price for comics offered was $3.99. Click to see comics prices across time.
With the addition of June, there are now more than 125,000 comics sales figures on Comichron. And more to come...
Comichron.com curator John Jackson Miller has tracked the comics industry for more than 20 years, including a decade editing the industry's retail trade magazine; he is the author of several guides to comics, as well as more than a hundred comic books for various franchises.
He is the author of several novels including Star Wars: Kenobi, Star Trek: The Next Generation - Takedown, and Star Wars: A New Dawn, now available in paperback.
Visit his fiction site at http://www.farawaypress.com. And be sure to follow Comichron on Twitter and Facebook.