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More than 139,000 comic book and graphic novel circulation figures online!
Welcome to Comichron, a resource for comic book circulation data and other information gathered by
John Jackson Miller and other pop culture archaeologists interested in comics history.

 

Tuesday, August 11, 2015

July 2015 comics sales estimates online: Archie #1 tops 100k copies

by John Jackson Miller

The comics sales estimates for July 2015 are now online here at Comichron, completing the picture reported Friday of a slightly off month for new comics orders, influenced at least partially by a lower number of new comic book releases.

There were seven titles with sales over 100,000 copies, including the relaunched Archie #1 which squeaked past that mark with 101,488 copies ordered. It's the main Archie title's highest ranking for a title in the Diamond era; issue #600 back in August 2009 placed 35th with 54,000 copies ordered. Life with Archie #36 back last July hit 27th with 57,000 copies ordered. The main Archie title was the #1 book in the industry back in 1969, thanks to the cartoon series and the "Sugar, Sugar" hit single. Click to see the complete postal sales history for the Archie title.

Marvel's Star Wars #1 appeared again in the Top 300, bringing the total number of copies ordered since January to 1.029 million copies. The total is likely higher because of reorders during other months which did not make the Top 300 chart.

The aggregate changes are as follows:

TOP 300 COMICS UNIT SALES
July 2015: 7.58 million copies
Versus 1 year ago this month: -6%
Versus 5 years ago this month: +28%
Versus 10 years ago this month: +16%
Versus 15 years ago this month: +26%
YEAR TO DATE: 52.21 million copies, +12% vs. 2014, +28% vs. 2010, +21% vs. 2005, +28% vs. 2000

ALL COMICS UNIT SALES
July 2015 versus one year ago this month: -8.22%
YEAR TO DATE: +12.08%


TOP 300 COMICS DOLLAR SALES
July 2015: $29.68 million
Versus 1 year ago this month: -3%
Versus 5 years ago this month: +40%
Versus 10 years ago this month: +55%
Versus 15 years ago this month: +73%
YEAR TO DATE: $205.25 million, +17% vs. 2014, +43% vs. 2010, +66% vs. 2005, +85% vs. 2000

ALL COMICS DOLLAR SALES
July 2015 versus one year ago this month: -4.67%
YEAR TO DATE: +12.64%


TOP 300 TRADE PAPERBACK DOLLAR SALES
July 2015: $8.16 million
Versus 1 year ago this month: -6%
Versus 5 years ago this month: +8%
Versus 10 years ago this month, just the Top 100 vs. the Top 100: +34%
Versus 15 years ago this month, just the Top 25 vs. the Top 25: +55%
YEAR TO DATE: $51.37 million, +1% vs. 2014

ALL TRADE PAPERBACK  SALES
July 2015 versus one year ago this month: +1.29%
YEAR TO DATE: +5.08%


TOP 300 COMICS + TOP 300 TRADE PAPERBACK DOLLAR SALES
July 2015: $37.85 million
Versus 1 year ago this month: -4%
Versus 5 years ago this month: +19%
Versus 10 years ago this month, counting just the Top 100 TPBs: +40%
Versus 15 years ago this month, counting just the Top 25 TPBs: +84%
YEAR TO DATE: $256.6 million, +13% vs. 2014

ALL COMICS AND TRADE PAPERBACK SALES
July 2015 versus one year ago this month: -2.88%
YEAR TO DATE: +10.25%


OVERALL DIAMOND SALES (including all comics, trades, and magazines)
July 2015: approximately $52.08 million (subject to revision)
Versus 1 year ago this month: -3%
Versus 5 years ago this month: +46%
Versus 10 years ago this month: +80%
YEAR TO DATE: $334.3 million, +10% vs. 2014

RELEASES
New comic books released: 496
New graphic novels released: 302
New magazines released: 49
All new releases: 851

The average cover price of the comic books in Diamond's Top 300 was $3.88; the weighted average was also $3.88. The median and most common price points were $3.99. Click to see cover prices across time.

Apologies for the delay in this month's report: I was at Shore Leave Convention in Maryland, where I announced the Star Trey: Prey trilogy of novels I'm writing for Pocket Books for 2016, the 50th anniversary year of Star Trek. I also dropped by Diamond Comic Distributors headquarters—thanks to Allyn Gibson for the invite and also for appearing on our comics panel at the convention. 


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Friday, August 7, 2015

July 2015 comics orders dip slightly on lighter new-release volume

by John Jackson Miller

http://www.shareasale.com/r.cfm?u=296154&b=44882&m=8908&afftrack=&urllink=www%2Etfaw%2Ecom%2FProfile%2FSecret%2DWars%2D4%2D%2528of%2D8%2529%5F%5F%5F477846
Comic shop orders of comic books and graphic novels softened slightly in July, marking the first month since May 2014 in which year-over-year sales slipped. Diamond Comic Distributors' preliminary sales report for July 2015, released today, reported orders estimated by Comichron to be around $52 million, down a little less than 3%.

There are a couple of caveats, however. Last July was the second strongest sales month of last year, and while it had the same number of shipping weeks as last month (five), publishers released 34 more new comic books and 10 more new graphic novels then than they did this July. Graphic novel unit and dollar orders were up nonetheless this July.

With the full Marvel relaunch yet to come, it's clear we'll be looking more at the later months of the year as being pivotal to the year's overall outcome. Through July, orders stand at $334 million, still up double digits (if barely) at 10.25%.

The aggregate changes:

Dollars Units
JULY 2015 vs. JUNE 2015
Comics 8.35% 3.46%
Graphic Novels 3.88% 5.14%
Total Comics/GN 6.91% 3.61%
JULY 2015 vs. JULY 2014
Comics -4.67% -8.22%
Graphic Novels 1.29% 10.81%
Total Comics/GN -2.88% -6.74%
YEAR-TO-DATE 2015 vs. 2014
Comics 12.64% 12.08%
Graphic Novels 5.08% 5.18%
Total Comics/GN 10.25% 11.50%

Marvel led the market shares for the month:

Publisher Dollar Share Unit Share
Marvel 38.43% 41.59%
DC 23.94% 24.30%
Image 9.48% 10.72%
IDW 6.60% 5.28%
Dark Horse 3.77% 3.36%
Archie 2.28% 2.62%
Boom 1.85% 1.99%
Dynamite 1.83% 1.65%
Titan 1.26% 1.15%
Oni 1.24% 1.19%
Other 9.32% 6.13%

http://www.shareasale.com/r.cfm?u=296154&b=44882&m=8908&afftrack=&urllink=www%2Etfaw%2Ecom%2FProfile%2FArchie%2D1%2D%2528Greg%2DScott%2DCover%2529%5F%5F%5F478067With Secret Wars #4 topping the market, Marvel took eight of the top ten comics slots in July.

The relaunched Archie placed in the Top 10, bumping the publisher up to sixth place in dollar and unit market shares. The renumbering means Walt Disney's Comics & Stories is the highest sequentially numbered series in current release (though that series' early issues were in volume-and-issue format). For a title with no significant interruptions in releases, we probably have to go all the way to Sonic the Hedgehog, another Archie title now numbered in the 270s -- depending on whether or not we count Mad, which began as a comic book. I haven't run the math, but I wouldn't be surprised to find we're at the lowest average issue number for all comics in the business since the 1930s.

The top selling comics and graphic novels:

Comic Book Price Publisher
1 Secret Wars #4 $3.99 Marvel
2 Star Wars Lando #1 $3.99 Marvel
3 Civil War #1 $4.99 Marvel
4 Star Wars #7 $3.99 Marvel
5 Batman #42 $3.99 DC
6 Darth Vader #7 $3.99 Marvel
7 Archie #1 $3.99 Archie
8 Amazing Spider-Man Renew Your Vows #2 $3.99 Marvel
9 Age of Apocalypse #1 $4.99 Marvel
10 Guardians of Knowhere #1 $3.99 Marvel




Trade paperback Price Publisher
1 Fables Vol. 22 $17.99 DC
2 Wicked & Divine Vol. 2 Fandemonium $14.99 Image
3 Hawkeye Vol. 4 Rio Bravo $17.99 Marvel
4 Red Sonja 1973 $7.99 Dynamite
5 Batman Harley Quinn $19.99 DC
6 Autumnlands Vol. 1 Tooth & Claw $9.99 Image
7 Divinity $9.99 Valiant
8 New Suicide Squad Vol. 1 Pure Insanity $16.99 DC
9 Civil War $24.99 Marvel
10 Batman Eternal Vol. 2 $39.99 DC

Again, the number of new releases was down, versus 496 new comics versus 530 last July and 302 graphic novels versus 312:
Publisher Comics shipped Graphic novels shipped Magazines shipped Total shipped
Marvel 75 36 0 111
DC 75 34 0 109
Image 74 19 0 93
IDW 45 29 0 74
Dark Horse 34 16 0 50
Boom 32 3 0 35
Dynamite 21 4 0 25
Titan 14 6 4 24
Archie 15 2 0 17
Oni 8 3 0 11
Other 103 150 49 302
Total 496 302 53 851

I'm in Hunt Valley, Maryland where I'm appearing at Shore Leave Convention -- just a few minutes from Diamond's headquarters, in fact! -- so there may be some delay in posting the final estimates next week. But if you're also in the area, be sure to drop by the convention. We've got a panel on the comics industry set for noon Sunday in Salon B.

http://bit.ly/SWNewDawnComichron.com curator John Jackson Miller has tracked the comics industry for more than 20 years, including a decade editing the industry's retail trade magazine; he is the author of several guides to comics, as well as more than a hundred comic books for various franchises.

He is the author of several novels including Star Wars: Kenobi, Star Trek: The Next Generation - Takedown, and Star Wars: A New Dawn, now available in paperback.


Visit his fiction site at http://www.farawaypress.com. And be sure to follow Comichron on Twitter and Facebook.
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