Friday, July 8, 2016
by John Jackson Miller
Diamond Comic Distributors. The single month's orders nearly eclipsed last June's by nearly $10 million and nearly erased the Direct Market's losses to date through 2016. Comics shop market orders for the year stand at about $280 million, versus $282 million in the first half of 2015.
Marvel's Civil War II #1 led the new comics charts, and by the increase in comics unit sales this month — nearly 20% — we can expect that a large number, if not all, of the top 10 titles may wind up over 100,000 copies. By placing ahead of DC's Batman #1 at $2.99, the $5.99 60-page Civil War II issue is further expected to bring in more than twice the revenue.
The month beat the previous Diamond Exclusive Era record-holder, April 2015, by nearly $2 million. The aggregate sales figures for the month show a 23% increase in comics dollars and a 14% increase in graphic novel dollars, netting out to a 20% increase overall:
|June 2016 vs. May 2016|
|June 2016 vs. June 2015|
|Year-To-Date 2016 vs. Year-To-Date 2015|
|Second Quarter 2016 vs. First Quarter 2016|
|Second Quarter 2016 vs. Second Quarter 2015|
But while the number of releases in June 2016 was way up — 536 new comics versus 453 last June — the number of comics shipping per week dropped 5%, so it's not all about the volume. The second quarter of 2015 was very strong, as was last June; the third quarter last year was weaker. Leading into this year's third quarter with momentum, thus, may bode well for the rest of 2016's comparatives.
The top-sellers charts for comics and graphic novels show a number of reasons why this June performed so well. Two Civil War II issues, but also dual Batman relaunches, a Dark Knight III issue, and a Star Wars launch were in the mix. And Image had a new Saga edition out, topping the graphic novel charts.
|1||Civil War II #1||$5.99||Marvel|
|3||Batman Rebirth #1*||$2.99||DC|
|4||Star Wars: Han Solo #1||$3.99||Marvel|
|5||Civil War II #2||$4.99||Marvel|
|6||Dark Knight III: The Master Race #5||$5.99||DC|
|7||Dark Knight Returns: The Last Crusade #1||$6.99||DC|
|8||Superman Rebirth #1*||$2.99||DC|
|9||Wonder Woman #1*||$2.99||DC|
|1||Saga Volume 6||$14.99||Image|
|2||Dark Night: A True Batman Story HC||$22.99||DC|
|3||Sex Criminals Vol. 3: Three The Hard Way||$14.99||Image|
|4||DC Super Hero Girls Vol. 1: Finals Crisis||$9.99||DC|
|5||Color Your Own Young Marvel By Skottie Young||$9.99||Marvel|
|6||Batman: The Killing Joke Special Edition HC||$17.99||DC|
|7||Preacher Book 1||$19.99||DC|
|8||Outcast By Kirkman & Azaceta Vol. 3: Little Light||$14.99||Image|
|9||Harley Quinn Vol. 3: Kiss Kiss Bang Stab||$16.99||DC|
|10||Neil Gaiman's How To Talk To Girls At Parties HC||$17.99||Dark Horse|
As noted, the volume of releases went up quite a bit this month, ending shy of record levels but showing Marvel with 112 new comic books, its highest figure in several years:
|Publisher||Comics shipped||Graphic Novels shipped||Magazines shipped||Total shipped|
Finally, the market shares found Marvel at almost exactly 40% of the market and DC at almost exactly 30%:
|Dollar share||Unit share|
John Jackson Miller has tracked the comics industry for more than 20 years, including a decade editing the industry's retail trade magazine; he is the author of several guides to comics, as well as more than a hundred comic books for various franchises. He is the author of several novels including Star Wars: Kenobi, Overdraft: The Orion Offensive, and Star Wars: A New Dawn, now available in paperback. His trilogy for 2016, Star Trek: Prey, ships in consecutive months in September, October, and November.
Visit his fiction site at http://www.farawaypress.com. And be sure to follow Comichron on Twitter and Facebook.