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More than 139,000 comic book and graphic novel circulation figures online!
Welcome to Comichron, a resource for comic book circulation data and other information gathered by
John Jackson Miller and other pop culture archaeologists interested in comics history.

 

Monday, March 7, 2016

February 2016 comics sales estimates online: Dark Knight III #3 tops 146k copies

by John Jackson Miller

Final sales for February have been reported by Diamond Comic Distributors, and as reported here earlier, comics were off significantly, while new graphic novels were up considerably. Dark Knight III: The Master Race #3 was the top-seller, shipping more than 146,000 copies. Click to see the sales estimates for comics ordered in February 2016.

Once again, a Loot Crate title was #1 in the comparison month from the previous year: that time, it was Orphan Black #1, which had nearly a half million copies move through Diamond. Remove that title and the 900,000-copy drop in the Top 300 is more than halved. But lower volumes this month are real: the month's 300th place title sold 3,744 copies, the lowest sum since June 2012. Click to see the sales of 300th-place titles across time.

The aggregate changes are as follows:

TOP 300 COMICS UNIT SALES
February 2016: 6.1 million copies
Versus 1 year ago this month: -16%
Versus 5 years ago this month: +5%
Versus 10 years ago this month: +10%
Versus 15 years ago this month: unchanged
YEAR TO DATE: 12.08 million copies, -16% vs. 2015, -7% vs. 2011, +15% vs. 2006, unchanged vs. 2001
ALL COMICS UNIT SALES
February 2016 versus one year ago this month: -14.62%
YEAR TO DATE: -9.52%

TOP 300 COMICS DOLLAR SALES
February 2016: $24.35 million
Versus 1 year ago this month: -13%
Versus 5 years ago this month: +34%
Versus 10 years ago this month: +32%
Versus 15 years ago this month: +78%
YEAR TO DATE: $48.42 million, -11% vs. 2015, +45% vs. 2011, +39% vs. 2006, +74% vs. 2001
ALL COMICS DOLLAR SALES
February 2016 versus one year ago this month: -6.73%
YEAR TO DATE: -5.32%

TOP 300 TRADE PAPERBACK DOLLAR SALES
February 2016: $7.86 million
Versus 1 year ago this month: +32%
Versus 5 years ago this month: +53%
Versus 10 years ago this month, just the Top 100 vs. the Top 100: +40%
Versus 15 years ago this month, just the Top 25 vs. the Top 25: +33%
YEAR TO DATE: $15.82 million, +26% vs. 2015
ALL TRADE PAPERBACK SALES
February 2016 versus one year ago this month: +12%
YEAR TO DATE: +1.13%

TOP 300 COMICS + TOP 300 TRADE PAPERBACK DOLLAR SALES
February2016: $32.21 million
Versus 1 year ago this month: -5%
Versus 5 years ago this month: +25%
Versus 10 years ago this month, counting just the Top 100 TPBs: +19%
Versus 15 years ago this month, counting just the Top 25 TPBs: +91%
YEAR TO DATE: $63.94 million, -5% vs. 2015
ALL COMICS AND TRADE PAPERBACK SALES
February 2016 versus one year ago this month: -1.69%
YEAR TO DATE: -3.43%

OVERALL DIAMOND SALES (including all comics, trades, and magazines)
February 2016: approximately $41.48 million (subject to revision)
Versus 1 year ago this month: -2%
Versus 5 years ago this month: +39%
Versus 10 years ago this month: +45%
YEAR TO DATE: $83 million, -3% vs. 2015

RELEASES
New comic books released: 485
New graphic novels released: 275
New magazines released: 33
All new releases: 793

The average comic book in the Top 300 cost $3.84; the average comic book retailers ordered cost $3.99. The median and most common price for comics offered was $3.99. Click to see comics prices across time.

http://bit.ly/STPrey1
John Jackson Miller has tracked the comics industry for more than 20 years, including a decade editing the industry's retail trade magazine; he is the author of several guides to comics, as well as more than a hundred comic books for various franchises. He is the author of several novels including Star Wars: Kenobi, Overdraft: The Orion Offensive, and Star Wars: A New Dawn, now available in paperback. His trilogy for 2016, Star Trek: Prey, ships in consecutive months in September, October, and November.

Visit his fiction site at http://www.farawaypress.com. And be sure to follow Comichron on Twitter and Facebook.

Friday, March 4, 2016

Dark Knight III #3 tops comics market in another sluggish winter month

by John Jackson Miller


Preliminary reporting is available on comics and graphic novel sales in February 2016 from Diamond Comic Distributors, and we see in them another month that is just slightly off from the same month a year ago. But since reported sales that month were supercharged by nearly half a million copies of Orphan Black #1, the vast majority of which went to the repackager Loot Crate, the month may not have been off by that much.

Indeed, Comichron estimates that while total orders were at $41.48 million, down about $700,000 from last February, our retail total from last year was inflated by nearly $2 million by the Loot Crate book. We can also estimate that much of the drop in unit sales came from the Loot Crate issue: half a million copies would equate to about half of the reported 14.62% drop in comics unit sales. And remember that last February also had more Star Wars launches, including continued sales of the first issue from last January.

So the comparisons for the first quarter are the muddle we'd been expecting, and may not say much at all about the health of the market as 2016 began. The aggregate changes:

Dollars Units
FEBRUARY 2016 VS. JANUARY 2016
Comics 0.14% -5.26%
Graphic Novels -0.63% 8.21%
TOTAL COMICS/GN -0.10% -4.24%
FEBRUARY 2016 VS. FEBRUARY 2015
Comics -6.73% -14.62%
Graphic Novels 12.00% 18.12%
TOTAL COMICS/GN -1.69% -12.54%
YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015
Comics -5.32% -9.52%
Graphic Novels 1.13% 2.92%
TOTAL COMICS/GN -3.43% -8.63%

January's new comics sales suffered for the absence of a new issue of Dark Knight III, but when it did appear in February, it was the best-seller for the month. The top-selling comics:

Top-selling comic books
Title Price Publisher
1 Dark Knight III: The Master Race #3 $5.99 DC
2 Star Wars #16 $3.99 Marvel
3 Batman #49 $3.99 DC
4 Spider-Man #1 $3.99 Marvel
5 Deadpool: The Mercs For Money #1 $3.99 Marvel
6 Deadpool #7 $9.99 Marvel
7 Darth Vader #16 $3.99 Marvel
8 Power Man and Iron Fist #1 $3.99 Marvel
9 Amazing Spider-Man #7 $3.99 Marvel
10 Justice League #48 $3.99 DC

Graphic novel sales were the bright spot in the month, and while the split between graphic novel unit and dollar sales suggests that the average price paid wholesale was lower, that may not be due to deep discounting, since many of the top-sellers were low-priced. The third volume of The Wicked & The Divine from Image topped the graphic novel charts:

Top-selling graphic novels

Title Price Publisher
1 The Wicked & The Divine Vol. 3 $14.99 Image
2 Star Wars: Chewbacca $16.99 Marvel
3 Lumberjanes Vo. 3 $14.99 Boom
4 Batman: The Dark Knight Returns $19.99 DC
5 Batman: Harley and Ivy Deluxe Edition HC $24.99 DC
6 Sunstone Vol. 4 SC $14.99 Image
7 New Suicide Squad Vol. 2: Monsters $14.99 DC
8 The Fade-Out Vol. 3 $12.99 Image
9 Amazing Spider-Man: Edge of Spider-Verse $15.99 Marvel
10 Saga Vol. 5 $14.99 Image


The market shares:

Market shares
Dollar share Unit share
Marvel 40.78% 42.19%
DC 26.00% 29.01%
Image 9.18% 10.13%
IDW 4.78% 4.14%
Dark Horse 3.07% 2.59%
Boom 2.12% 1.94%
Dynamite 2.09% 1.68%
Oni 1.04% 0.85%
Viz 0.94% 0.38%
Titan 0.92% 0.82%
Other 9.09% 6.29%

The number of offerings by publisher grew significantly on the graphic novel side, which may have something to do with how much better graphic novels performed this month:

New titles released
New comics New graphic novels New magazines New items
Marvel 80 32 0 112
DC 78 28 1 107
Image 53 13 0 66
IDW 41 22 0 63
Dark Horse 27 16 0 43
Boom 23 13 0 36
Dynamite 20 6 0 26
Titan 14 6 1 21
Oni 7 3 0 10
Viz 0 2 0 2
Other 142 134 31 307
Total 485 275 33 793

Look for the full estimates for February here on Monday.


Comichron.com curator John Jackson Miller has tracked the comics industry for more than 20 years, including a decade editing the industry's retail trade magazine; he is the author of several guides to comics, as well as more than a hundred comic books for various franchises.

He is the author of several novels including Star Wars: Kenobi, Star Trek: The Next Generation - Takedown, and Star Wars: A New Dawn. New Dawn appears with a new Miller short story as part of the Rise of the Empire compendium, now available. His Star Trek: Prey trilogy is set for late 2016 release from Pocket books.
Visit his fiction site to learn more. And be sure to follow Comichron on Twitter and Facebook.
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