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Monday, June 19, 2017

May 2017 comics sales estimates online; combining orders again gives Batman top slot

by John Jackson Miller

 See listings for Batman #22 on eBay
I mentioned here on Friday that, as in April, orders for DC's two "Button" issues of Batman and Flash would likely be split in reporting between the $3.99 lenticular and $2.99 standard-edition covers — and that posed the prospect that one or both of those issues would again edge past the reported top-seller, Marvel's Secret Empire, once orders were combined. That proved to be the case; click to see the comics order estimates for May 2017.

The original breakdowns are preserved in that list, but we can see that shipments of both versions of Batman #22 to comics shops in North America totaled nearly 186,900 copies (Edited: we'd initially used the numbers from #21), well over Secret Empire #1's total of more than 157,500. And Flash #22 hops up to second place, with a combined total of more than 163,700 copies. Again, the division of differently-priced variants is a long-standing practice in the charts; retailers, whom these charts are for, find knowing the breakdown of differently priced covers useful to know.

That said, Comichron has launched a running top-seller list for the year to date, combining the data from individual months; this can be found on the main 2017 page. There, we do fuse the entries, as we've done for years on our Comics of the Century and other pages.

The top dollar book on Diamond's charts, Venom #150, at nearly $6, would keep that status even if the Batman dollar orders were merged; Secret Empire #1 would remain the second-place dollar book. There's evidence of overshipping on the first two issues of All New Guardians of the Galaxy, which saw splits between their dollar and unit sales rankings. Meanwhile, the $9.99 Deadpool #30 is the seventh-highest dollar earner, while being only the 58th bestselling issue.

Spider-Man Omnibus Vol. 3 at TFAW
As noted in the preliminary report, May's orders represented an improvement over the previous year, thanks in part to a fifth shipping week — but we also see that lower tiers on the chart — 200th place and below — set some better-than-expected sales levels even for five-week months. (Be sure to check out our new sales charts for these sales levels: 1st, 50th, 100th, 150th, 200th, and 300th place.)

On the graphic novel side, Marvel's Amazing Spider-Man Omnibus Vol. 3 hardcover, at $100, was the top book in dollar terms. The dollar top-ten is populated by several other big-ticket books.

There was some deep-discounting of older hardcovers evident in the charts, but not a whole lot; enough to contribute to the ten-point split in units versus dollars on Diamond's percentage change charts for the month. Diamond shipped 14% more graphic novels this May versus last, but only earned 4% more dollars.

The vital statistics for the month:



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TOP 300 COMICS SHIPPED (in UNITS)
May 2017 7.11 million copies
1 Year Ago 6.37 million copies +12%
5 Years Ago 7.3 million copies -3%
10 Years Ago 7.77 million copies -8%
15 Years Ago 5.75 million copies +24%
20 Years Ago 7.9 million copies -10%
ALL Comics Shipped in Month (Units) 8.31 million copies +17%
Year To Date 33.63 million copies
1 Year Ago 31.51 million copies  7.0
5 Years Ago  million copies 0
10 Years Ago  million copies 0
15 Years Ago  million copies 0
ALL Comics Shipped Year to Date (Units) 38.65 million copies +9%
TOP 300 COMICS SHIPPED (in DOLLARS)
May 2017 $28.05 million
1 Year Ago $25.24 million +11%
5 Years Ago $25.72 million +9%
10 Years Ago $24.51 million +14%
15 Years Ago $16.08 million +74%
20 Years Ago $18.96 million +48%
ALL Comics Shipped during Month (Dollars) +11%
Year To Date $128.14 million
1 Year Ago $125.61 million +2%
5 Years Ago $ million 0%
10 Years Ago $ million 0%
15 Years Ago $ million 0%
ALL Comics Shipped Year to Date (Dollars) +0%
TOP GRAPHIC NOVELS SHIPPED (in DOLLARS)
January 1900 (Top 300 GNs) $7.29 million
January 1900 (Top 100 GNs) $4.22 million
January 1900 (Top 50 GNs) $2.63 million
January 1900 (Top 25 GNs) $1.79 million
Versus 1 Year Ago $7.07 million +3%
Versus 5 Years Ago (Top 300) $8.27 million -12%
Versus 10 Years Ago (Top 100) $6.09 million -31%
Versus 15 Years Ago (Top 50) $2.78 million -5%
ALL Graphic Novel Shipped in Month (Dollars) +4%
Year To Date $37.95 million
1 Year Ago $39.76 million -5%
ALL Graphic Novel Dollars Shipped Year to Date (Dollars) -9%
TOP 300 COMICS plus TOP GNs SHIPPED (in DOLLARS)
January 1900 (including Top 300 GNs) $35.34 million
January 1900 (including Top 300 GNs) $32.27 million
January 1900 (including Top 100 GNs) $30.68 million
January 1900 (including Top 25 GNs) $29.84 million
Versus 1 Year Ago $32.31 million +9%
Versus 5 Years Ago (Top 300) $34 million -5%
Versus 10 Years Ago (Top 50) $30.6 million -8%
Versus 15 Years Ago (Top 50) $18.86 million +74%
All Comics & GNs Shipped in Month (Dollars) +8%
Year To Date $166.13 million
1 Year Ago $164.75 million +1%
ALL Comics & GNs Shipped Year to Date (Dollars) -3%
ALL COMICS AND GNs SHIPPED (in Dollars)
May 2017 $48,158,300.00
Versus 1 Year Ago $44.4643 million +8%
Versus 5 Years Ago $44.6491 million +8%
Versus 10 Years Ago $40.93 million +18%
Year To Date $215.095 million
1 Year Ago $221.58 million -3%
TITLE SPECIFICS
TOP SELLING COMIC BOOK
Nightwing #20  37,464 copies at  $2.99
50th PLACE COMIC BOOK
Secret Empire #1  157,517 copies at  $4.99
100th PLACE COMIC BOOK
Red Hood and the Outlaws #10  25,977 copies at  $3.99
150th SELLING COMIC BOOK
Guardians of the Galaxy Mother Entropy #5  16,034 copies at  $3.99
200th SELLING COMIC BOOK
Invader Zim #19  11,103 copies at  $3.99
300th SELLING COMIC BOOK
Copperhead #13  5,254 copies at  $3.99
NEW RELEASE VOLUME
New Comics Released 527
New Graphic Novels Released 358
New Magazines Released 33
Total New Print Items Released 918
PRICING
Average Cover Price of Comics in the Top 300 $3.95
Average Cover Price of Comics in the Top 300, weighted by orders $3.95
Average Cover Price of Comics in the Top 25 $3.87
Median Cover Price of Comics in the Top 300 $3.99
Most Common Cover Price of Comics in the Top 300 $3.99

That's May. As mentioned on Friday, June of 2016 was a whopper of a month, and with one less shipping week no one should expect this month's numbers to top that performance. July will be our next real chance for a straight-up comparison.

Comichron founder John Jackson Miller has tracked the comics industry for more than 20 years, including a decade editing the industry's retail trade magazine; he is the author of several guides to comics, as well as more than a hundred comic books for various franchises. He is the author of novels including Star Wars: Kenobi, Overdraft: The Orion OffensiveStar Wars: A New Dawn, and the Star Trek: Prey trilogy. Read more about them at his fiction site.

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1 comments:

Unknown said...

Nice to see Nightwing at the top... :)

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