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Monday, November 13, 2017

October 2017 comics sales estimates: Metal #3 near 159k copies, four over 100k

by John Jackson Miller

October brought the restoration of many Marvel titles' legacy numberings (as well as the creation of several legacy titles through the cobbling-together of multiple miniseries) as part of its Legacy event. The promotion, which required retailers to meet certain thresholds to order special lenticular covers, helped Marvel and the Direct Market's orders increase 5% over September, but paled in comparison to sales from the previous October, the Rebirth-driven second-strongest month of 2016. Click to see comics order estimates for October 2017.

Many fewer new comics were released this October versus the year before, however: 484, down 8% or 52 comics from the year previous. Perhaps owing to Legacy, Marvel's release slate was its smallest in a long time; Marvel released 81 new comic books, its fewest since February 2016 and eight fewer than it released last October. The 7.62 million comic books retailers ordered, while nearly identical to orders from the previous two months, was off 21% from 2016's overstuffed October; that shortfall likely drops to 18% with the Loot Crate book from that month removed. Marvel's Thor #700 was its top seller, in advance of the release of the popular film, Thor: Ragnarok.


Click to see listings for this issue on eBay
The Dark Multiverse event at DC — including Dark Nights: Metal #3 (with North American shipments of 158,700 copies) and various Batman specials — dominated the top 10; orders continued to come in for Dark Nights: Metal #1, bringing it above 271,000 copies. It remains second on the list of top-sellers for 2017. While the Marvel Legacy lenticular covers were priced identically with their normal counterparts and thus combined in rankings by Diamond, two DC issues had different prices and were not. With orders fused, Action Comics #989 and #990 would have placed 9th and 12th respectively.

Mister Miracle, one of September's most heavily reordered books, saw orders off very slightly from its second to third issue.

Image saw its dollar market share climb above 11% thanks to strong performances in the graphic novel category; the Here's Negan hardcover alone had first-month North American orders above 19,300 copies, with a full retail dollar value of nearly $400,000. (Edit: An errant decimal point resulted in an earlier incorrect headline.) Trade paperback and hardcover sales to retailers overall were up slightly over the previous year.

The vital statistics for the month:


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TOP 300 COMICS SHIPPED (in UNITS)
November 2017 7.03 million copies
1 Year Ago 8.79 million copies -20%
5 Years Ago 7.38 million copies -5%
10 Years Ago 7.15 million copies -2%
15 Years Ago 5.75 million copies +22%
20 Years Ago 8.52 million copies -17%
ALL Comics Shipped in Month (Units) 7.7 million copies -21%
Year To Date 67.48 million copies
1 Year Ago 74.31 million copies  (9.0)
5 Years Ago 66.21 million copies 2
10 Years Ago 71.3 million copies -5
15 Years Ago 58.05 million copies 16
ALL Comics Shipped Year to Date (Units) 76.05 million copies -8%
TOP 300 COMICS SHIPPED (in DOLLARS)
November 2017 $27.2 million
1 Year Ago $34.23 million -21%
5 Years Ago $27.03 million +1%
10 Years Ago $22.92 million +19%
15 Years Ago $15.74 million +73%
20 Years Ago $21.83 million +25%
ALL Comics Shipped during Month (Dollars) -16%
Year To Date $260.59 million
1 Year Ago $286.33 million -9%
5 Years Ago $233.84 million +11%
10 Years Ago $225.64 million +15%
15 Years Ago $162.75 million +60%
ALL Comics Shipped Year to Date (Dollars) -10%
TOP GRAPHIC NOVELS SHIPPED (in DOLLARS)
November 2017 (Top 300 GNs) $7.56 million
November 2017 (Top 100 GNs) $5.28 million
November 2017 (Top 50 GNs) $3.39 million
November 2017 (Top 25 GNs) $2.19 million
Versus 1 Year Ago $6.97 million +8%
Versus 5 Years Ago (Top 300) $8.61 million -12%
Versus 10 Years Ago (Top 100) $5.51 million -4%
Versus 15 Years Ago (Top 50) $3.04 million +12%
ALL Graphic Novel Shipped in Month (Dollars) +2%
Year To Date $72.04 million
1 Year Ago $77.88 million -7%
ALL Graphic Novel Dollars Shipped Year to Date (Dollars) -11%
TOP 300 COMICS plus TOP GNs SHIPPED (in DOLLARS)
November 2017 (including Top 300 GNs) $34.76 million
November 2017 (including Top 300 GNs) $32.49 million
November 2017 (including Top 100 GNs) $30.6 million
November 2017 (including Top 25 GNs) $29.4 million
Versus 1 Year Ago $41.2 million -16%
Versus 5 Years Ago (Top 300) $35.65 million -9%
Versus 10 Years Ago (Top 50) $28.42 million -4%
Versus 15 Years Ago (Top 50) $18.78 million +73%
All Comics & GNs Shipped in Month (Dollars) -11%
Year To Date $332.66 million
1 Year Ago $363.59 million -9%
ALL Comics & GNs Shipped Year to Date (Dollars) -10%
ALL COMICS AND GNs SHIPPED (in Dollars)
November 2017 $45,580,200.00
Versus 1 Year Ago $51.29 million -11%
Versus 5 Years Ago $47.281 million -4%
Versus 10 Years Ago $38.96 million +17%
Year To Date $436.76 million
1 Year Ago $485.97 million -10%
TITLE SPECIFICS
TOP SELLING COMIC BOOK
Astonishing X-Men #4  40,588 copies at  $3.99
50th PLACE COMIC BOOK
Dark Nights Metal #3  158,698 copies at  $3.99
100th PLACE COMIC BOOK
Punisher Platoon #2  25,587 copies at  $3.99
150th PLACE COMIC BOOK
Hawkeye #11  13,636 copies at  $3.99
200th PLACE COMIC BOOK
Ruff & Reddy Show #1  8,777 copies at  $3.99
300th PLACE COMIC BOOK
Doctor Who Lost Dimension Special #1  4,185 copies at  $4.99
NEW RELEASE VOLUME
New Comics Released 484
New Graphic Novels Released 345
New Magazines Released 28
Total New Print Items Released 857
PRICING
Average Cover Price of Comics in the Top 300 $3.96
Average Cover Price of Comics in the Top 300, weighted by orders $3.87
Average Cover Price of Comics in the Top 25 $3.95
Median Cover Price of Comics in the Top 300 $3.99
Most Common Cover Price of Comics in the Top 300 $3.99




http://amzn.to/2hsu7mtComichron founder John Jackson Miller has tracked the comics industry for more than 20 years, including a decade editing the industry's retail trade magazine; he is the author of several guides to comics, as well as more than a hundred comic books for various franchises.

He is the author of novels including Star Wars: KenobiOverdraft: The Orion OffensiveStar Wars: A New Dawn, and the Star Trek: Prey trilogy. His new Last Jedi prequel hardcover, Star Wars: Canto Bight, releases December 5. Read more at his fiction site.


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