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More than 158,200 comic book and graphic novel circulation figures online!
Welcome to Comichron, a resource for comic book circulation data and other information gathered by
John Jackson Miller and other pop culture archaeologists interested in comics history.

 

Tuesday, February 13, 2018

Job cuts hit Barnes & Noble

by John Jackson Miller

Earlier this year we passed along that, according to Bookscan, the adult graphic novel category was off 5% in 2017, with the kids' graphic novel category up 1.9%. Both those figures were an improvement over the 10% loss for the year suffered by the comic book specialty shop market, which remains the largest channel for comics and graphic novel sales combined. (See the most recent size comparisons here.)

The book channel, however, sells a majority of the industry's graphic novels — and a significant player in that has announced a large number of layoffs. CNBC reports that Barnes & Noble confirmed a significant number of layoffs today. "Its 2017 holiday sales fell more than 6 percent to $953 million, when compared with the year prior. Same-store sales declined 6.4 percent for the holiday period, while online sales dropped 4.5 percent."

There's nothing in the statement or article suggesting the company may alter its purchasing strategies or product mix; we'll see what impact this has, if any, on the graphic novel business. Barnes & Noble's rivals in the book channel, Amazon and Wal-Mart, already have their graphic novel sales tracked by Bookscan.
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