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John Jackson Miller and other pop culture archaeologists interested in comics history.

 

Friday, July 13, 2018

Comics and graphic novel sales down 6.5% in 2017

According to new estimate by ICV2 and Comichron

The comics and graphic novel market slipped 6.5% in 2017, with sharper declines in comic store and newsstand sales mitigated by stronger sales in the book channel and digital, according to a new joint estimate by ICv2’s Milton Griepp and Comichron’s John Jackson Miller. Total comics and graphic novel sales to consumers in the U.S. and Canada remained above $1 billion at $1.015 billion in 2017, a $70 million decrease from sales in 2016.


“After a multiyear growth run, the comics shop market gave back some of its gains in 2017, with lackluster response to new periodical offerings and, consequently, graphic novel sales,” Miller said. “The third quarter of 2017 saw the worst of the year-over-year declines, leading into what has turned out to be a stronger spring for stores in 2018.”

“While there was some softness to the market in 2017 (which we attribute to cyclical rather than secular change), there were positive signs,” Griepp said. “The relative strength in the graphic novel and digital markets, especially the growing market for kids titles across print channels, bodes well for the future.”



Digital sales were flat, the strongest performance of any channel in 2017. The book channel (mass and specialty retail chains, online, independent bookstores, book fairs) was the strongest print channel, with only about a 1% decline, helped by booming sales of kids’ graphic novels. The comic store channel, the largest channel overall, dropped around 10%, while the smallest channel, newsstand, shrank to a size not seen since the dawn of comics as the last remaining DC comics left newsstands in August.


As presented above and in the accompanying infographics, the analysis by Comichron and ICv2 was divided up between periodical comics (what some call “floppies” or “pamphlets”), graphic novels, and digital download-to-own sales. All print figures are calculated based on the full retail price of books sold into the market, and do not account for discounting or markup. Digital sales do not include subscription or “all you can read” services.

This is the fifth joint market size analysis from ICv2 and Comichron; the first four reports were for 201320142015, and 2016 sales. ICV2 and Comichron also previously collaborated on revised estimates for 2011 and 2012. There is also a video version of this report:



ICv2 is the #1 industry source on the business of geek culture, including comics and graphic novels, hobby games, and showbiz on its Website, www.ICv2.com, and in its magazine, Internal Correspondence. For the people on the front lines of the geek culture business, staying ahead of the trends isn't something that can be left to chance-it's a basic necessity for being successful. That's why ICv2 is the #1 source of news and information for the buyers, gatekeepers, and tastemakers on the front lines. ICv2 is where trend-watching is a science.


Comichron is the world’s largest public repository of comic-book sales figures, featuring data from the 1930s to today about comic book and graphic novel circulation, cover prices, and market shares on its website, www.comichron.com. With data and analysis on the distant past as well as the present, Comichron serves as a trusted resource for academics studying the historical reach of the medium and for collectors seeking accurate information about how many copies of a comic book originally circulated.
Original infographic design by Kate Willaert.
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3 comments:

JoeMD said...

Why are international sales not considered in this?

John Jackson Miller said...

Because there is no source for that material. Diamond does not report its sales through Diamond UK (though they are expected to be about 10% the size of the United States and Canada), and there are not enough reporting bodies equivalent to Bookscan in other countries to make a report possible.

JoeMD said...

Ah, well that makes sense then. Thanks John. I know many comics fans in both the UK and Australia, and both countries have pretty well established cons, so it just seemed strange to not include it, but it does make sense if there is no data out there.
Cheers.

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