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Welcome to Comichron, a resource for comic book circulation data and other information gathered by
John Jackson Miller and other pop culture archaeologists interested in comics history.


Wednesday, January 28, 2009

Diamond clarifies sales results

As noted also in the updated main post below: Dan Manser, director of marketing at Diamond, has confirmed my understanding of the numbers: Indeed, all three findings that have been reported are correct. The 3-4% drops in Diamond's 2008 sales mentioned in previous interviews with Bill Schanes and Roger Fletcher refer to Diamond's overall sales, including ancillary products; Steve Geppi's quoted 5% increase refers to trade paperbacks; and my "overall comics, magazines, and trades" estimates split the difference. "Your facts/figures bear things out correctly... it's just 3 sets of statistics/numbers."

So the groupings would appear to read this way: everything Diamond sells slightly down; comics and trade paperbacks very slightly up; and trade paperbacks slightly up. Thus, 2008 continues the 2001-present run of sales growth found in my own tracking.

Manser also adds that while the "new" column was unintentionally added to the comics list this month — it's only marginally useful — the column will continue in the trade paperbacks list, even including the month of release. This is a very helpful item, and should provide a lot of interesting insights.

Diamond's giant year-end charts will appear next week, he said.
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