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Welcome to Comichron, a resource for comic book circulation data and other information gathered by
John Jackson Miller and other pop culture archaeologists interested in comics history.

 

Monday, December 9, 2019

November 2019 comics sales estimates online: New Mutants sales top 138,000 copies

by John Jackson Miller

The debut issue of New Mutants moved more than 138,000 copies to stores in North America as part of Marvel's X-Men relaunch in November. The month saw increases in both units and dollars for bot the comics and the graphic novel category.

Click to see the full comics sales estimates for November 2019.

The split covers on DC's titles for the month resulted in a number of titles improving in our charts, which again provide the option of fusing together such titles: Batman #82 entered the top five as a result.

No comics gained changed position in the Top 5 for the year so far; X-Men #1 gained some ground on Black Cat #1 but did not pass it. We'll see where it winds up after December's orders.

Click to see the bestselling comic books of 2019 so far.



Be sure to follow Comichron on Twitter and Facebook, and check out our Youtube channel. You can also support us on Patreon!

Friday, December 6, 2019

New Mutants #1 leads good November, with increases in units, dollars for comics, graphic novels; growth year certain

by John Jackson Miller


In 2018, a recovery underway in the comic-book retail market gave out at the end of the year, with DC drastically cutting back its number of comic-book releases; ultimately, the year just missed being an improvement over the previous one. The same will not be true of 2019, as strength in Marvel's X-Men line and a return to a more normal number of DC releases yielded a November that was ahead of the same month in the previous year in every single category Comichron tracks. Retailers ordered $42.34 million worth of comic books, graphic novels, and magazines from Diamond Comic Distributors, an increase of 4.3%, or about $1.75 million.

The full comics sales estimates will appear here on Monday.

 Find this issue at TFAWThe stronger November brings 2019 so far to $488.69 million, an increase of 2%, or about $10 million, over the first eleven months of 2018. While there's some question about how December will be tabulated (about more later), we believe there's no way 2019 will finish below 2018. That would make for the first growth year for the portion of Diamond sales that we track since 2016.

Comic-book orders were up about 3% in both units and dollars in November, a rare case where the two categories' performance was nearly the same. It's an indication that the mean price paid for comics overall was relatively close to the average price of all comics offered.

Retailers ordered 6.62 million comic books in the month: while a middling performance among this year's four-week months, it was still enough to beat November 2018. Fifty-one more comic books were released this November versus last November, although probably a third of that increase comes from DC's cardstock books getting multiple entries.

The number of comic books ordered from Diamond by retailers through November 30 stands at 77.06 million copies: that's down about a million copies, or nearly one and a half percent, from the same point in 2018. But 2% fewer new comic books were released so far in 2019 versus 2018, so unit sales per release are tracking better. The gap for the year will probably wind up being less than a million copies, by the time December's done.

Find this issue at TFAW
Marvel led in both dollar and unit market shares, thanks to New Mutants #1 and the other "Dawn of X" titles, as well as Absolute Carnage #5 and Deadpool #1; the publisher took the top seven spots. But it was DC that saw the most significant year-over-year gains, thanks in no small part to the aforementioned boost in its number of releases.

Diamond reports DC's number of new comics at 96, but we believe that a good bit of that comes from the splits between cardstock and regular covers; the true number of releases is closer to 80. Considering that DC had only 67 comics out in November 2018 — on the way down to totals in the low fifties last winter — that's an important change. The number of retail dollars paid for DC products overall appears to have grown 20% in the month, year-over-year.

Image continued to have fewer new comics releases — 40, versus 57 last November — but it did score a hit in Undiscovered Country #1, which placed eighth. The title's orders were reduced for chart purposes due to returnability, so its real ranking may or may not be higher.

 Find this book at TFAW
Aided by the Firefly: The Sting graphic novel, Boom appears to have had a strong month, with a year-to-year increase rivaling DC's and a dollar market share of 3.46%, meriting fourth place. It was Boom's highest market share since the Loot Crate title Bravest Warriors: Tales from the Holo John #1 helped it hit 3.96% in May 2015. The November 2019 performance is more significant, since it came organically from Direct Market orders.

Graphic novel orders were up 4% in units and 7% in dollars, notable in that 19 fewer (or 5%) graphic novels were released in the month, year-over-year. Graphic novels are likely to finish down for the year, but only slightly — and remember, comics retailers order graphic novels from more sources than just Diamond.

 Find this set at TFAW
The hardcover collection of DCeased led the unit sales chart; Savage Sword of Conan: The Original Marvel Years Omnibus Vol. 2 led the dollar chart.

Seven DC titles made the Top 10 for dollars; the Crisis on Infinite Earths Box Set (seen at left) placed second. At $500 each at full retail, it doesn't take nearly as many units to make the dollar charts!

The comparative sales statistics are here. Disregard the October-to-November comparisons, as that month had an extra Wednesday (and Halloween ComicFest to boot), making comparisons less meaningful:


DollarsUnits
November 2019 Vs. October 2019
Comics-28.87%-24.86%
Graphic Novels-12.33%-14.39%
Total Comics/Graphic Novels-24.86%-24.19%
Toys-8.72%-13.86%
November 2019 Vs. November 2018
Comics+3.12%+2.91%
Graphic Novels+7.43%+3.94%
Total Comics/Graphic Novels+4.30%+2.98%
Toys-1.30%+15.09%
Year To Date 2019 Vs. Year To Date 2018
Comics+4.10%-1.42%
Graphic Novels-3.21%-8.65%
Total Comics/Graphic Novels+2.02%-1.96%
Toys19.15%21.54%

The market shares:

PublisherDollar ShareUnit Share
Marvel37.41%42.68%
DC30.72%32.41%
Image7.90%7.87%
Boom3.46%3.07%
IDW3.42%3.04%
Dark Horse3.38%2.37%
Dynamite2.03%1.45%
Viz1.48%0.56%
Titan0.70%0.50%
Oni0.57%0.46%
Other8.93%5.59%

The top-selling comics by units are here. The asterisk by Undiscovered Country denotes it was returnable:

TOP COMIC BOOKS (by units)PRICEPUBLISHER
1New Mutants #1$4.99Marvel
2X-Men #2$3.99Marvel
3Absolute Carnage #5$4.99Marvel
4X-Force #1$4.99Marvel
5Fallen Angels #1$4.99Marvel
6Deadpool #1$4.99Marvel
7Amazing Spider-Man #33$3.99Marvel
8Undiscovered Country #1*$3.99Image
9Batman #82 Acetate Cover$3.99DC
10Amazing Spider-Man #34$3.99Marvel

The top-selling comics by dollars:

TOP COMIC BOOKS (by dollars)PRICEPUBLISHER
1New Mutants #1$4.99Marvel
2Absolute Carnage #5$4.99Marvel
3X-Force #1$4.99Marvel
4X-Men #2$3.99Marvel
5Deadpool #1$4.99Marvel
6Fallen Angels #1$4.99Marvel
7Undiscovered Country #1*$3.99Image
8Batman: White Knight Presents: Von Freeze #1$5.99DC
9Scream: Curse of Carnage #1$4.99Marvel
10Amazing Spider-Man #33$3.99Marvel

The top-selling graphic novels by units:

TOP GRAPHIC NOVELS (by units)PRICEPUBLISHER
1DCeased HC$29.99DC
2Firefly: The Sting HC$19.99Boom
3Immortal Hulk Vol. 5: Breaker of Worlds$15.99Marvel
4November Vol. 1 HC$16.99Image
5Superman: Year One HC$29.99DC
6Legend of Korra Part 2: Ruins of Empire$10.99Dark Horse
7Journey to Star Wars: The Rise of Skywalker: Allegiance$15.99Marvel
8League of Legends: Lux$15.99Marvel
9Savage Avengers Vol. 1: City of Sickles$15.99Marvel
10Stranger Things: Six$17.99Dark Horse

The top-selling graphic novels by dollars:

TOP GRAPHIC NOVELS (by dollars)PRICEPUBLISHER
1Savage Sword of Conan: The Original Marvel Years Omnibus Vol. 2 HC$125.00Marvel
2Crisis On Infinite Earths Box Set HC$500.00DC
3Absolute Swamp Thing By Alan Moore Vol. 1 HC$99.99DC
4Dceased HC$29.99DC
5Doom Patrol: The Bronze Age Omnibus HC$125.00DC
6Superman: Year One HC$29.99DC
7Firefly: The Sting HC$19.99Boom
8Batman By Snyder & Capullo Omnibus Vol. 1 HC$125.00DC
9New Teen Titans Omnibus Vol. 4 HC$99.00DC
10Marvel Masterworks: Amazing Spider-Man Vol. 31 HC$75.00Marvel

Finally, the number of new items offered. Remember, the real DC number for comics is closer to 80:

PublisherComics
shipped
Graphic
Novels
shipped
Magazines
shipped
Total
shipped
DC96310127
Marvel84360120
Image4015055
IDW3614050
Dark Horse2222044
Boom1915034
Viz027027
Dynamite149023
Titan87116
Oni3407
Other15220024376
TOTAL SHIPPED47438025879

We haven't learned yet how Diamond intends to treat the comics shipping early in December with an on-sale date of January 1. In the past, issues straddling the New Year have sometimes been counted with December, sometimes with January. It's a limited number of releases, so its impact might not be very large. The most noticable effect of the decision would probably be on January, which will be up against a five-week month in year-to-year comparisons. 2019 itself doesn't look like it'll need January 1's books to finish ahead for the year.

A two-point increase, if it holds, would be the best year-over-year increase since 2015. A $525-530 million year, which looks likely, would represent around a 25% increase over the $418 million in sales in 2010, a decade earlier; adjusted for inflation, that’s an still an increase of about 8%.

Comichron founder John Jackson Miller has tracked the comics industry for more than 20 years, including a decade editing the industry's retail trade magazine; he is the author of several guides to comics, as well as more than a hundred comic books for various franchises. He is the author of novels including Star Wars: KenobiStar Wars: A New Dawn, and the Star Trek: Prey trilogy — and, releasing on July 30, Star Trek: Discovery - The Enterprise War. Read more about them at his fiction site.

Be sure to follow Comichron on Twitter and Facebook, and check out our Youtube channel. You can also support us on Patreon!

Thursday, November 14, 2019

Remembering a great comics journalist: Tom Spurgeon

by John Jackson Miller

It was with shock and sadness I read last night about the untimely passing of Tom Spurgeon, whose The Comics Reporter website has been on our resource list here at Comichron since day one.

Tom and I were the same age, and both sort of in the second generation of staffers at the respective publications we worked at in the 1990s — him at The Comics Journal, me at Comics Buyer’s Guide. The publications had long had a tumultuous relationship for a variety of reasons, but that had seemed needless to both of us. Our staffers were all fans of Fantagraphics’ output, and my first article sale ever had been to the Journal years earlier. Tom, for his part, saw us as all serving different audiences: we were the “old school,” while Fanta was the “art crowd.”

Along with Eric Reynolds, Tom worked with us to build a channel between our offices. When a headline-craving creator tried to prank the industry with his own death, our team at CBG and Tom at the Journal worked in parallel to root out what we both suspected to be a hoax. It was a shot at all media outlets, many of which had grown too reliant on press releases and internet postings; e-mail interviews had largely replaced phone calls, opening up a lot of potential for abuse. Tom exchanged notes with us during that process, with the result that we released a joint story exposing the hoax from coming from both CBG and the Journal. Someone online responded that hell had frozen over – but the truth was that Tom felt that news was an important thing, not to be undermined; whatever wound up in print in our respective publications would impact the record forever. We completely agreed.

Tom and I stayed in contact after we left those publications; my e-mail archives are full of our discussions of comics sales over the years, some of which provided answers for his TCR posts. For my part at Comichron, linking to TCR never required a second thought; his reporting was diligent above all, and I was not surprised at all to realize last night that he was the first person I followed on Twitter. Articles appear to be continuing to autopost at his site, which shows how diligently he worked ahead.

He was a singular figure in the history of comics journalism, and a swell person to boot. He’s already missed.

Monday, November 11, 2019

October 2019 comics sales estimates: X-Men #1 launches near 256k copies

by John Jackson Miller

The debut of X-Men #1 moved nearly 256,000 copies to stores in North America in October, helping to propel the Direct Market to its best month in three years. Six comics sold over 100,000 copies.

Click to see the full comics sales estimates for October 2019.

Additionally, the 300th place title sold 6,699 copies, a Diamond Exclusive Era record going back 23 years; sales at several other benchmarks rose to multiyear highs as well. At the market's worst at that level, in May 2001, the 300th place comic book could only manage sales of 654 copies. So that's a tenfold increase: a sign of how comics sales are now divided between a lot more titles.

X-Men #1's performance helped it become the fourth bestselling comic book of the year so far, just behind Black Cat #1; it's highly likely to pass that issue in next month's report. Meanwhile, Spawn #300 picked up even more copies sold.

Click to see the bestselling comic books of 2019 so far.


For a fourth month in a row, DC saw its chart entries bifurcated between cardstock and regular versions; we've included functionality to fuse those entries.

We've also added little summary boxes adjacent to the charts, summarizing findings for readers who go straight to the numbers.

Be sure to follow Comichron on Twitter and Facebook, and check out our Youtube channel. You can also support us on Patreon!

Friday, November 8, 2019

Blockbuster: X-Men relaunch powers October 2019 comics orders; $56.35 million month is fourth best in decade

by John Jackson Miller


Memories in the comics hobby are often short, a condition Comichron exists to help address. With a poor year for the comics shop market in 2017 and with much of 2018-19 spent bobbing along, neither gaining nor losing much ground, it's easy to forget that the decade of the 2010s has been a strong one for the industry, with regular and sometimes spectacular sales growth running from the DC "New 52" event in 2011 to DC's "Rebirth" event in 2016. It's not simply a story of inflation: by Thanksgiving, retailers will have ordered more new comic books in 2019 than they did in all of 2011 (and that includes that New 52 event). But apart from a few months dominated by big anniversary issues, the last three years really haven't had one of those blockbuster months like we saw in the earlier part of the decade.

 Find this issue at TFAW
With Walking Dead's 15th anniversary and the launch of the Batman: White Knight trade paperback, October 2018 was the strongest month of that year, so it was reasonable to speculate that October 2019 would have had some trouble matching up. It turned out there was no need for concern; in fact, we got the blockbuster. Where both this October and last October each had five New Comic Book Days, last month almost looks like a six-Wednesday month, as retailers ordered $56.35 million in comic books, graphic novels, and magazines from Diamond Comic Distributors. That's an increase of 14.09%, or nearly $7 million. Comic shop orders of comics, graphic novels, and magazines from Diamond stand at $446.25 million for the year through October, up nearly $8 million, or 2%. Our full estimates for the month will appear here on Monday.

October 2019 was the fourth best month of the decade in dollar orders, and the best month since August 2016, itself an outstanding month when retailers ordered more than 10 million comic books during the "Rebirth" event. Last month was also the first month to top $50 million in orders in exactly three years, since October 2016. Retailers ordered 8.82 million comics, an increase of 10% and likewise the most comics ordered in a single month in three years. Yet publishers actually released 1% fewer comics this October, five fewer. It was what the comic books were that mattered more.

October saw the launch of Jonathan Hickman's X-Men title, which placed first in dollars and units, and the wrap-up of Powers of X and House of X, whose finales placed third and fourth in units respectively. But it also would have seen reorders for the latter two titles becoming available in significant numbers, with more reprints in circulation —  and Marvel also benefited from Top 10 debuts from Amazing Mary Jane, Ghost Rider, and Marauders.We believe it was Marvel's best month in dollar terms since Civil War II debuted in June 2016; its year over year sales were up 32% during the month. An improved year for Marvel in 2019 is guaranteed; it will have taken in more revenue by the end of November than it did in all of 2018.

While the X-Men launch may be the most obvious factor, the industry hit on other cylinders as well. As noted several times this year in this space, DC had cut its new comics offerings deeply in 2019, to a point where we estimated that improved per-title sales weren't going to be able to help 2019 keep pace with 2018 overall. That situation has reversed. DC shipped 107 new comic books in October, a number — as in recent months — partially inflated by its cardstock covers receiving second entries at Diamond. We believe 17 comics fit that description in October, so the real number is more like 90 — but that's still a dozen more than last year, and DC's largest offering since November 2017.

 Find this book at TFAW
The larger slate mattered: DC's October dollar sales improved by 19% over the same month in 2018; it's still slightly behind year-to-date, but is at least in striking distance of flipping positive by year-end. The publisher got a big assist from Doomsday Clock Part 1 hardcover, which led graphic novels in dollars; with the Joker movie in theaters, Joker: Year of the Villain #1 was its top debut in comics, placing fifth in units.

Image's record-breaking Spawn got a second shot of sales; Spawn #301, which officially passed Cerebus in issue count, placed second, down one slot from September. The publisher also got the top graphic novel by dollars in the Walking Dead Compendium Vol. 4. Image's new release count, however, remains much lower than in 2018; it sent 50 new comics to market versus 78 last October.

Dark Horse got a new graphic novel franchise rolling (no pun intended) with Critical Role Vol. 1: Vox Machina Origins, which placed eighth among graphic novels in units. The book also was the top product reordered last week, so it'll see action stretching into the November charts.

The number of new graphic novels offered to market dropped 5% year-over-year to 417. (EDIT: A previous transcription error on our part had stated a number much higher.) Marvel had 50 releases, its most in that six year period.

The comparative sales statistics:


DollarsUnits
October 2019 Vs. September 2019
Comics+22.22%+16.49%
Graphic Novels+12.88%+15.87%
Total Comics/GNs+19.82%+16.45%
Toys+24.94%+51.89%
October 2019 Vs. October 2018
Comics+21.05%+9.95%
Graphic Novels-3.32%-7.10%
Total Comics/GNs+14.09%+8.68%
Toys+15.44%+1.80%
Year To Date 2019 Vs. Year To Date 2018
Comics+4.19%-1.81%
Graphic Novels-4.16%-9.71%
Total Comics/GNs+1.81%-2.40%
Toys+21.81%+22.21%

The market shares:

PublisherDollar ShareUnit Share
Marvel39.51%45.20%
DC31.67%32.02%
Image7.59%7.18%
IDW3.42%3.16%
Dark Horse2.93%2.11%
Boom2.32%2.21%
Dynamite2.21%1.67%
Viz1.33%0.51%
Oni0.56%0.33%
Titan0.48%0.42%
Other7.98%5.19%

The top-selling comics by units:

TOP COMIC BOOKS (by units)PRICEPUBLISHER
1X-Men #14.99Marvel
2Spawn #301$4.99Image
3Powers of X #6$5.99Marvel
4House of X #6$4.99Marvel
5The Joker: Year of The Villain #1$4.99DC
6Amazing Mary Jane #1$3.99Marvel
7Absolute Carnage #4$4.99Marvel
8Ghost Rider #1$4.99Marvel
9Immortal Hulk #25$5.99Marvel
10Marauders #1$4.99Marvel

The top-selling comics by dollars:

TOP COMIC BOOKS (by dollars)PRICEPUBLISHER
1X-Men #14.99Marvel
2Spawn #301$4.99Image
3Powers of X #6$5.99Marvel
4The Joker: Year of The Villain #1$4.99DC
5House of X #6$4.99Marvel
6Joker/Harley: Criminal Sanity #1*$5.99DC
7Harleen #2$7.99DC
8Immortal Hulk #25$5.99Marvel
9Absolute Carnage #4$4.99Marvel
10Amazing Mary Jane #1$3.99Marvel

Criminal Sanity has the asterisk because it was returnable; its orders were reduced slightly for the charts to compensate.

The top-selling graphic novels by units:

TOP GRAPHIC NOVELS (by units)PRICEPUBLISHER
1Doomsday Clock Part 1 HC$24.99DC
2The Wicked & The Divine Vol. 9$17.99Image
3Spider-Man: Life Story$24.99Marvel
4Thanos: The Infinity Ending HC$24.99Marvel
5Ascender Volume 1$9.99Image
6DC Super Hero Girls At Metropolis High$9.99DC
7The Walking Dead Compendium Vol. 4$59.99Image
8Critical Role Vol. 1: Vox Machina Origins$19.99Dark Horse
9My Hero Academia Vol. 1$9.99Viz
10Gideon Falls Vol. 3: Stations of The Cross$16.99Image

The top-selling graphic novels by dollars:

TOP GRAPHIC NOVELS (by dollars)PRICEPUBLISHER
1Walking Dead Compendium Vol. 459.99Image
2Doomsday Clock Part 1 HC$24.99DC
3John Byrne's Marvel Classics Artifact Edition HC$75.00IDW
4Namor Sub-Mariner By Byrne And Jae Lee Omnibus HC$125.00Marvel
5Spider-Man: Life Story$24.99Marvel
6Thanos: The Infinity Ending HC$24.99Marvel
7Batman By Snyder & Capullo Omnibus Vol. 1 HC$125.00DC
8Immortal Hulk Vol. 1 HC$34.99Marvel
9Boys Omnibus Vol. 1$29.99Dynamite
10Marvel Masterworks: Ghost Rider Volume 1 HC$75.00Marvel

Finally, the number of new items offered:

PublisherComics
shipped
Graphic
Novels
shipped
Magazines
shipped
Total
shipped
Marvel110500160
DC107301138
Image5012062
IDW3916055
Dark Horse2621047
Boom1815033
Dynamite159024
Viz022022
Oni39012
Titan64212
Other14722930406
TOTAL52141733971

The Direct Market as expressed through Diamond orders entered November $8 million to the good, meaning that prospects for a positive year are excellent. Last November and December were weak months, marked by large cuts to DC's line; even flat months for the rest of 2019 would result in a year up 1.5%. Two months with increases similar to October's, however, could push the year-over-year increase closer 3 or 4% — numbers that would look quite in line with the growth years earlier in the decade.

FLASHBACKS: Check out our charts from 5, 10, 15, 20, 25, and 30 years ago!

October 1989 •  •  •  October 1999 •  •  • October 2004
October 2009 •  •  • October 2014


Comichron founder John Jackson Miller has tracked the comics industry for more than 20 years, including a decade editing the industry's retail trade magazine; he is the author of several guides to comics, as well as more than a hundred comic books for various franchises. He is the author of novels including Star Wars: KenobiStar Wars: A New Dawn, and the Star Trek: Prey trilogy — and, releasing on July 30, Star Trek: Discovery - The Enterprise War. Read more about them at his fiction site.

Be sure to follow Comichron on Twitter and Facebook, and check out our Youtube channel. You can also support us on Patreon!

Monday, October 21, 2019

September 2019 comics sales estimates: Spawn #300 tops 262k copies, House of X #1 reorders take it above 200k

by John Jackson Miller


The record-setting Spawn #300 led September's sales charts, as we noted on Friday, and we can now report our estimate that it sold nearly 262,300 copies into the North American comic shop market. Priced at $7.99, that puts the dollar value of the comics' orders well over $2 million — which, coincidentally, is close to what the dollar take for Spawn #1 was in May 1992. (Of course, that issue cost $1.95, and the values haven't been adjusted for inflation.) Still, it was a significant sale, enough to make it the bestselling issue of the comic in the Diamond Exclusive Era.

Click to see the full comics sales estimates for September 2019.

Spawn's performance was enough to make it the #2 comic book so far in 2019, supplanting Black Cat #1. But the interesting movement in the year-to-date charts was below the Top Five for the year. House of X #1 launched in July with more than 185,000 copies shipped; its second printing in August had an order deadline set before any copies of the first issue shipped, and it consequently didn't add much. Not so in September, as its reprints added more than 15,000 copies, bringing the title over the 200,000-copy mark.

Click to see the bestselling comics to date for 2019.


Once again, many DC titles saw their orders bifurcated between cardstock and regular versions in the charts; we included a feature in the monthly chart allowing the issues to be sorted as single entries if desired.

Be sure to follow Comichron on Twitter and Facebook, and check out our Youtube channel. You can also support us on Patreon!

Friday, October 18, 2019

Spawn #300, Spider-Man #1, X-Men reboot boost September periodical sales in $47 million month

by John Jackson Miller


In September, Spawn matched the issue count of Cerebus — and while creator Todd McFarlane did not write and draw every issue of his title, as Dave Sim did with the latter, Spawn #300 (or, more specifically, the next issue) earned the title a spot in the Guinness Book of World Records under "longest-running creator-owned super-hero comic book." It also gave publisher Image its best monthly showing of 2019 and helped produce a Direct Market month that was up 4% year-over-year, according to data released today by Diamond Comic Distributors.

We'll have the issue-by-issue sales estimates online on Monday; look for them on our September 2019 page.

Comichron calculates that comics shops in North America ordered a little over $47 million in comic books, graphic novels, and magazines from Diamond; it was an even comparison, calendar-wise, as the month had the same number of shipping weeks. September's performance brought third quarter orders to $139.7 million, up 2% over the same quarter last year. It's also up 9% over the third quarter of 2017, which was the slumpiest part of the last slowdown; that quarter was up against DC's Rebirth event in 2016, the second-best quarter of the decade.

As noted here all summer, the market has moved in a very narrow range relative to 2018. The year-to-date through August had been marginally in negative territory; September brought it marginally into positive territory. Nearly $390 million worth of comics, graphic novels, and magazine have been ordered in the first nine months of 2019; that's an increase of exactly one quarter of one percent, or a little less than a million dollars.

 Find this issue at TFAW
Spawn #300 led both the unit and dollar sales charts, priced as it was at $7.99. It was the first time Spawn had led the Diamond charts since Spawn #100 in July 2000. (Edit: A previous version of this post had missed that one, placing the most recent issue earlier, in 1997.)  By our count, Spawn has led Diamond's charts 21 times since Spawn #1 debuted in first place; click to see the chart from June 1992, which has just been added to Comichron.

A significant number of those bestselling months come from the 1995-96 period when no Marvel comics were available from Diamond. (Continuing along the McFarlane nostalgia thread, Spawn #300's third printing in November, seen at right, plays off his work on Amazing Spider-Man #300 in the 1980s.)

Meanwhile, the J.J. Abrams Spider-Man #1 — a relaunch, more coincidentally, sharing the name of the title that McFarlane ruled the charts with two years before Spawn — took second in both units and dollars, with the biweekly alternating House of X/Powers of X combo from Marvel taking the next four spots on the unit sales list. It's not insignificant that the fifth issues outsold the fourth issues: that means that demand was continuing to grow well after the fourth issues' order cutoffs passed.

DC got its top-ranked item in Doomsday Clock #11, and the Black Label launch Harleen #1 placed tenth in units and fourth in dollars.

 Find this issue at TFAWComics as a category saw improvements both over August and year-over-year. Retailers ordered 7.57 million copies, up 5%; the dollar value of those books was up 11%. Those gains come despite a smaller new release slate: publishers released 443 new comic books in September, a drop of 7%. Image's number of new comics releases was down significantly, from 66 to 42; its 13% year-to-year sales improvement in September looks more impressive in light of that. Marvel released the exact number of comics it did in the previous September; its dollar sales were up 1%. Marvel is up 7% year-to-date.

DC's new-comics offerings grew considerably versus the previous September, although the charts below overstate the size of the increase. As in August, at least 11 of DC's comic book releases were counted twice because they were cardstock covers priced at a dollar higher: Action Comics #1015, Aquaman #52, Batgirl #39, Batman #79, Batman/Superman #2, Catwoman #15, Event Leviathan #4, Justice League #32, Harley Quinn and Poison Ivy #1, Supergirl #34, and Young Justice #8. DC's dollar orders held steady year-over-year in September; it's down 6% year-to-date.

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Year-to-date, comic-book orders stand at 61.6 million comic books, down about 2 million copies, or 3%, from the first nine months of 2018; dollar sales are up 2%.

Graphic novels continued to underperform relative to periodicals, down 20% in units and 12% in dollars against what was a strong month for them in 2018. That month had new Saga and Walking Dead edition which sold in the five figures; this month's top-seller, Batman Damned, was a $29.99 hardcover, and those help more on dollars than they do for units. Publishers sent 369 new graphic novels to market, an increase of 2%.

It's immediately noticable that Guts, Raina Telgemeier's September-debuting graphic novel, does not appear in the Top 10 at all, despite selling more than 76,000 copies in its debut week through Bookscan-reporting stores. The books in the line definitely do significant business in comics shops, but retailers tend to order Scholastic's titles outside Diamond.

The comparative sales statistics:


DollarsUnits
September 2019 Vs. August 2019
Comics+5.20%+9.97%
Graphic Novels+2.90%-1.98%
Total Comics/GNs+4.60%+9.12%
Toys-14.00%-33.26%
September 2019 Vs. September 2018
Comics+10.87%+5.25%
Graphic Novels-11.54%-20.44%
Total Comics/GNs+4.09%+3.13%
Toys+9.99%-17.90%
Year To Date 2019 Vs. Year To Date 2018
Comics+2.05%-3.29%
Graphic Novels-4.26%-10.04%
Total Comics/GNs+0.25%-3.79%
Toys+22.69%+25.47%
Third Quarter 2019 Vs. Second Quarter 2019
Comics+13.25%+8.20%
Graphic Novels+1.68%+3.50%
Total Comics/GNs+10.01%+7.88%
Toys+29.24%+26.14%
Third Quarter 2019 Vs. Third Quarter 2018
Comics+5.41%+0.01%
Graphic Novels-7.95%-15.17%
Total Comics/GNs+1.59%-1.16%
Toys+19.23%+22.45%

The market shares:

PublisherDollar ShareUnit Share
Marvel38.81%45.51%
DC27.80%29.15%
Image11.01%8.32%
Dark Horse3.26%2.27%
IDW3.08%2.92%
Dynamite2.70%2.02%
Boom2.48%2.53%
Viz1.57%0.62%
Oni0.76%0.63%
Archie0.65%0.63%
Other7.87%5.42%

The top-selling comics by units:

TOP COMIC BOOKS (by units)PRICEPUBLISHER
1Spawn #300$7.99Image
2Spider-Man #1$4.99Marvel
3House of X #5$4.99Marvel
4Powers of X #5$4.99Marvel
5Powers of X #4$4.99Marvel
6House of X #4$4.99Marvel
7Doomsday Clock #11$4.99DC
8Absolute Carnage #3$4.99Marvel
9Dceased: A Good Day To Die #1$4.99DC
10Harleen #1$7.99DC

The top-selling comics by dollars:

TOP COMIC BOOKS (by dollars)PRICEPUBLISHER
1Spawn #300$7.99Image
2Spider-Man #1$4.99Marvel
3House of X #5$4.99Marvel
4Harleen #1$7.99DC
5Powers of X #5$4.99Marvel
6Powers of X #4$4.99Marvel
7House of X #4$4.99Marvel
8Doomsday Clock #11$4.99DC
9Absolute Carnage #3$4.99Marvel
10Dceased: A Good Day To Die #1$4.99DC

The top-selling graphic novels by units:

TOP GRAPHIC NOVELS (by units)PRICEPUBLISHER
1Batman: Damned HC$29.99DC
2Umbrella Academy Vol. 3: Hotel Oblivion$19.99Dark Horse
3Paper Girls Vol. 6$14.99Image
4Monstress Vol. 4$16.99Image
5Immortal Hulk Vol. 4: Abomination$15.99Marvel
6Heroes In Crisis HC$29.99DC
7Batman: The Killing Joke HC$17.99DC
8Batman Vol. 10: Knightmares$17.99DC
9Batman: Nightwalker: The Graphic Novel$16.99DC
10The Joker: His Greatest Jokes$19.99DC

The top-selling graphic novels by dollars:

TOP GRAPHIC NOVELS (by dollars)PRICEPUBLISHER
1Batman: Damned HC$29.99DC
2Umbrella Academy Vol. 3: Hotel Oblivion$19.99Dark Horse
3Monstress Vol. 4 of $16.99Image
4Marvel Horror Omnibus HC$150.00Marvel
5Heroes In Crisis HC$29.99DC
6Paper Girls Vol. 6$14.99Image
7Timely's Greatest: Golden Age Sub-Mariner By Everett HC$150.00Marvel
8Umbrella Academy Library Edition Vol. 1 HC$39.99Dark Horse
9Batman Eternal Omnibus HC$125.00DC
10Spider-Man By John Byrne Omnibus HC$125.00Marvel

Finally, the number of new items offered:

PublisherComics
shipped
Graphic
Novels
shipped
Magazines
shipped
Total
shipped
Marvel99430142
DC83260109
Image4219061
Dark Horse1921040
IDW2515040
Viz033033
Boom1814032
Dynamite155020
Archie113014
Oni4408
Other12718619332
TOTAL SHIPPED44336919831

With the Direct Market as represented by Diamond print orders essentially flat through nine months, one would be correct to imagine that the chances for a year ending very much different from that are small. Last October was the best month of 2018, but the final months of the year were weak, as DC's new-title cutbacks were really taking hold. An exactly flat fourth quarter obviously puts the year minutely ahead of 2018; perhaps a more meaningful yet reachable target would be beating 2017, which 2018 narrowly failed to do. We'd need a $132.3 million quarter for that, up about 3.6%.

So it's doable. Either way, of course, the book channel is reportedly doing very well, so comics as a medium is all but assured to see another growth year.

Comichron founder John Jackson Miller has tracked the comics industry for more than 20 years, including a decade editing the industry's retail trade magazine; he is the author of several guides to comics, as well as more than a hundred comic books for various franchises. He is the author of novels including Star Wars: KenobiStar Wars: A New Dawn, and the Star Trek: Prey trilogy — and, releasing on July 30, Star Trek: Discovery - The Enterprise War. Read more about them at his fiction site.

Be sure to follow Comichron on Twitter and Facebook, and check out our Youtube channel. You can also support us on Patreon!

Monday, September 16, 2019

August 2019 comics sales estimates: Absolute Carnage #1, Marvel #1000 both top 200k copies

by John Jackson Miller


As reported here on Friday, Absolute Carnage #1 led new comics sales by Diamond Comic Distributors to retailers in July — and our full estimates, just posted, place its sales at more than 233,000 copies to North America. That puts it ahead of the nearly 207,000 copies of Marvel Comics #1000. Together, they brought the publisher to a 46.15% dollar market share, at least a 22-year high.

Click to see our full comics sales estimates for August 2019

Also check out the changes in the Year to Date charts, where both Absolute Carnage and Marvel #1000 made the top five.


Once again with DC's Year of the Villain resulting in many comics having their sales split across multiple entries (standard practice when versions of the same comic book have different cover prices), several comics got additional entries. Using the sorting functionality of our tables, the Comichron chart for August can be sorted in an additional way, to combine those comics into single entries — and we went ahead and threw in Goon, Faithless, Vampirella and other books that had split entries.

It's labor-intensive enough that the practice will probably not be extended beyond DC's event, but we now know what such an effort would involve.

Be sure to follow Comichron on Twitter and Facebook, and check out our Youtube channel. You can also support us on Patreon!

Friday, September 13, 2019

Absolute Carnage, Marvel #1000, X-Men reboot lead August sales; Marvel dollar share at 22-year high

by John Jackson Miller


 See eBay listings for this issueThe question going into August was whether Marvel Comics #1000, Absolute Carnage #1, and HoX/PoX — the biweekly alternating House of X/Powers of X combo from Marvel — would add enough to the month to offset the fact that August 2018 had an additional shipping week. They were not, though they went some distance toward it, according to data released today by Diamond Comic Distributors. This August's orders were down year-over-year by a smaller amount than July's orders were up, and that was the month that got the extra Wednesday this summer. As a result, July and August combined this year clocked in at a slight increase over the same nine-week period last year.

We'll have the issue-by-issue estimates for the month on Monday; look for them on our August 2019 page.

So we find that after a $45 million month, things are basically still flat for 2019 so far, with retailer orders through Diamond standing at nearly $343 million year-to-date, down less than $1 million from the same eight months in 2018. The largest shortfall in the month by far was in graphic novels, down 20% in dollars versus last August; there was a major sale of graphic novels that month, with many deep discounts. The calendar certainly played a role, as 10% fewer new graphic novels were released.

But it's also reasonable to speculate that the big-ticket comics had the effect of drawing dollars away from the category; all but two of the top ten comics by units were priced at $4.99 or above. There's a good chance of record-breaking average cover prices once the full estimates are reported.

The $9.99 Marvel Comics #1000, which some had suggested itself might see record numbers, came in first in dollars but second in units behind Absolute Carnage, which was only $2 cheaper at $7.99. Marvel #1000 also shipped the last week of the month, and we already know that it's led September reorders in its first week of eligibility, so we haven't seen the full story on that one. ("Megacomics" priced at $8-10 is a category it's been difficult to project results for; Action Comics #1000, Detective Comics #1000 and Amazing Spider-Man #800 likely benefited from being parts of existing series, which would have started with bases of subscribers to draw upon.) Marvel was up 6% in dollars in August against a Fantastic Four #1-fortified month from 2018. Marvel's unit market share last month was almost exactly 50%.

(Update, 6:30 EDT, 9/13: I've confirmed that Marvel's dollar market share, 46.15%, is the highest it's ever been since Diamond began reporting final order shares in August 1997. The previous high was set just in April. DC's 24.86% share is its lowest since October 2015; Image's 6.32% dollar share was its lowest since September 2012.)

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DC and Image were down year-over-year, with smaller new comic-book slates from both publishers. Last August, DC had 72 new comic books on the racks; this year, the figure was 64, and it looks like 12 of those were releases that Diamond counted twice because they were cardstock covers priced at a dollar higher. Half as many cardstock covers were offered in August than came out in July: August's batch included Aquaman #51, Batgirl #38, Batman #76, Catwoman #14, Flash #76 and #77, Green Lantern #10, Justice League #30, Justice League Odyssey #12, and two different versions of DCeased #4. It's likely that Batman #76, at least, might have appeared in the Top 10 otherwise. Batman/Superman #1 was DC's top comic book, the only $3.99 issue to make the top ten by dollars.

Image, meanwhile, went from 61 new comics on the racks last August to 47, while its graphic novel slate shrank from 16 new items to just nine, according to Diamond. But it got a strong performance from Walking Dead Vol. 32, which topped graphic novel sales in both units and dollars.

Every comparison in 2019 has needed that caveat that fewer comics have come from DC, which had published 100 more comics by this point in 2018; the numbers to date were 624 in 2018 versus 524 now, a number which is really in the high 400s when the cardstock covers are removed. Image is much the same, having gone from 496 new comics to 398. That factor wanes in the comparisons starting in the 4th quarter. (Remember, we're counting unique story interiors here, not variants; Diamond's new release charts count how many different stories publishers offered, not how many different SKUs retailers had a chance to carry.) Marvel, for its part, has released 120 more new comics year-to-date than it did last year at this point.

The comparative sales statistics:



DollarsUnits
August 2019 Vs. July 2019
Comics-6.01%-9.70%
Graphic Novels-5.13%+0.26%
Total Comics/Graphic Novels-5.78%-9.06%
Toys-21.40%-20.06%
August 2019 Vs. August 2018
Comics+0.64%-4.44%
Graphic Novels-20.11%-21.96%
Total Comics/Graphic Novels-5.76%-5.94%
Toys-9.65%+11.91%
Year To Date 2019 Vs. Year To Date 2018
Comics+0.92%-4.37%
Graphic Novels-3.24%-8.55%
Total Comics/Graphic Novels-0.26%-4.68%
Toys+24.37%+31.96%

The market shares:

PublisherDollar ShareUnit Share
Marvel46.15%49.96%
DC24.86%25.96%
Image6.32%6.26%
IDW4.00%4.18%
Dark Horse3.27%2.65%
Dynamite2.51%2.13%
Boom2.50%2.34%
Viz1.33%0.53%
Titan0.72%0.64%
Valiant0.53%0.56%
Other7.81%4.79%

The top-selling comics by units:

TOP COMIC BOOKS (by units)PRICEPUBLISHER
1Absolute Carnage #1$7.99Marvel
2Marvel Comics #1000$9.99Marvel
3Batman/Superman #1*$3.99DC
4House of X #3$4.99Marvel
5Powers of X #2$4.99Marvel
6House of X #2$4.99Marvel
7Powers of X #3$4.99Marvel
8Absolute Carnage #2$4.99Marvel
9Batman #77$3.99DC
10Batman: Curse of The White Knight #2$4.99DC

The asterisk means Batman/Superman's reported sales were reduced due to returnability. And remember, Batman #76's sales were split between editions.

The top-selling comics by dollars:

TOP COMIC BOOKS (by dollars)PRICEPUBLISHER
1Marvel Comics #1000$9.99Marvel
2Absolute Carnage #1$7.99Marvel
3Batman/Superman #1*$3.99DC
4Superman: Year One #2*$7.99DC
5Powers of X #2$4.99Marvel
6House of X #3$4.99Marvel
7House of X #2$4.99Marvel
8Powers of X #3$4.99Marvel
9Absolute Carnage #2$4.99Marvel
10Batman: Curse of The White Knight #2$4.99DC

The top-selling graphic novels by units:

TOP GRAPHIC NOVELS (by units)PRICEPUBLISHER
1Walking Dead Vol. 32$16.99Image
2Batman Who Laughs HC$29.99DC
3Harley Quinn: Breaking Glass$16.99DC
4Watchmen$24.99DC
5War of The Realms$29.99Marvel
6Marvel's Agents of S.H.I.E.L.D. Declassified Slipcase HC$49.99Marvel
7Star Wars: Vader: Dark Visions$15.99Marvel
8Miraculous: Tales of Ladybug And Cat Noir Season 2 Vol. 4: No Evil Doing$8.99Action Lab
9Disney Descendants: Evie's Wicked Runway Vol. 2$15.99Tokyopop
10Guardians of The Galaxy Vol. 1: Final Gauntlet$17.99Marvel

The top-selling graphic novels by dollars:

TOP GRAPHIC NOVELS (by dollars)PRICEPUBLISHER
1Walking Dead Vol. 32$16.99Image
2The Batman Who Laughs HC$29.99DC
3Saga Compendium Volume 1$59.99Image
4War of The Realms$29.99Marvel
5Joker: The Bronze Age Omnibus HC$99.99DC
6Watchmen$24.99DC
7Marvel Masters of Suspense: Lee & Ditko Omnibus Volume 1 HC$100.00Marvel
8Amazing Spider-Man: Hunted$39.99Marvel
9Boys Omnibus Volume 1$29.99Dynamite
10Mister Miracle HC$34.99DC

Finally, the number of new items offered:

PublisherComics
shipped
Graphic
Novels
shipped
Magazines
shipped
Total
shipped
Marvel88420130
DC6427192
Image479056
IDW3212044
Dark Horse2118039
Boom1915034
Dynamite177024
Viz021021
Titan86115
Valiant7209
Other12816922319
TOTAL SHIPPED43132824783

So an up-and-down year, netting out flat, continues to be the story for 2019 despite all the high-profile releases so far. September 2018 was almost identical in dollar sales to last month, so the next question is whether September 2019's heavy hitters, with the addition of Spawn #300, can keep pace. Last September was a very good month for graphic novels, as well, so there'll be ground to make up in that department as well.

Like 2018 before it, 2019 isn't far from the low-single-digit percentage increases seen in most of this decade; the final third of the year at least has a shot at getting back there. Helping in that regard will be the fact that this fall, we’ll finally be getting out of the months where we’re comparing against DC new-comics release slates from 2018 that regularly numbered in the 70s and 80s.

Comichron founder John Jackson Miller has tracked the comics industry for more than 20 years, including a decade editing the industry's retail trade magazine; he is the author of several guides to comics, as well as more than a hundred comic books for various franchises. He is the author of novels including Star Wars: KenobiStar Wars: A New Dawn, and the Star Trek: Prey trilogy — and, releasing on July 30, Star Trek: Discovery - The Enterprise War. Read more about them at his fiction site.

Be sure to follow Comichron on Twitter and Facebook, and check out our Youtube channel. You can also support us on Patreon!

Monday, August 12, 2019

July 2019 comics sales estimates: House of X #1 hits 185k copies, combined editions lift DCeased #3 to third

by John Jackson Miller


As reported here on Friday, House of X #1 led new comics sales by Diamond Comic Distributors to retailers in July — and our full estimates, just posted, place its sales at more than 185,000 copies to North America. We're also able to report that Walking Dead #193, the surprise final issue, topped 111,000 copies — and more than that, given that its returnability means Diamond reduced its reported sales in the charts. Click to see our comics sales estimates for July 2019.

Of additional note is something new we've tried. With DC's Year of the Villain resulting in many comics having their sales split across multiple entries (standard practice when versions of the same comic book have different cover prices), 22 different comics got additional entries. Using the sorting functionality of our tables, the Comichron chart for July can be sorted in an additional way — to combine those comics into single entries. It's uncertain yet whether this is just for this month or for the entire duration of DC's event, but it seemed to be worth an experiment. Check it out!

Be sure to follow Comichron on Twitter and Facebook, and check out our Youtube channel. You can also support us on Patreon!

Friday, August 9, 2019

X-Men reboot, Walking Dead finale, extra ship week help comics sales in July; first 1-2 finish for X-comics since 2001

by John Jackson Miller


Value judgments are tough to avoid in describing economic activity, even when the changes under discussion are very small. One person's "stable" is another person's "stagnant." Much depends on expectations: if you think comics stores should be proliferating like sandwich shops, then "flat" is a bad word. If you think over-fast growth often leads to chaos, "steady" sounds just fine.

See eBay listings for this issue
The Comichron position is often seen as defaulting toward the positive — at least in headline copy! — but it's a bit more nuanced than "ties go to the runner." For the last 20 years, monthly periodical sales in comics shops have oscillated around a mean of about 7 million copies a month — all while the dollar volume of the comics market overall has nearly tripled thanks to graphic novels collecting those monthly comics. If you believe that a desirable level of comics sales is "whatever allows Direct Market stores to subsidize the serialization of enough stories to keep the bookshelves full," then sales volume has clearly hit that level most years, and "unchanged" is, very much, "stable." (Inherent in that is the strong belief that serialization is not just a necessary part of the publishers' toolkit, but a valuable one; monthly comics amortize as they advertise, and feed a secondary market which many retailers also realize revenue from.)

Whichever way your adjectives go, a market constantly dipping above and below "no change" throws a constant series of choices at headline writers — and thus far, 2019 has been a workout for those of us looking for new descriptive terms. This year and last year haven't tracked exactly, but the deviations have been small, like January, which saw the release of a lot of comics delayed from 2018. Or the fact that while Action Comics #1000 came out in April 2018, this year's anniversary blockbuster, Detective Comics #1000, dropped in March. We see now from Diamond Comic Distributors that July, aided by a fifth shipping week, had another wobble, this time to the plus side; look here on Monday for the estimates for individual comics sales in July 2019.

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Against last July's Batman #50 and Amazing Spider-Man #1, retailers last month had Jonathan Hickman's X-Men relaunch and Robert Kirkman's surprise Walking Dead finale. The net result was a July that was up 7% in dollars, or by about $3 million; that brought the year-to-date total to $298 million, up about $2 million, or less than 1%.

Marvel beat its dollar sales of comics and graphic novels from last July by more than $2 million, or 13%; it's up 8% year-to-date. That July performance was boosted by House of X #1 and Powers of X #1, and it also had Amazing Spider-Man #25 in the Top 3. It's published 118 more new comics this year than last year, so far, but its July total was only up by one new comic despite the extra shipping week.

Not counting when Avengers Vs. X-Men double-shipped, July was the first time two X-Men comics finished 1-2 since August 2001. X-Men comics finishing in the top two slots was once incredibly common, back in the 1990s days of Uncanny X-Men and "adjectiveless" X-Men. Indeed, in the latter years of the 1990s it had come to be seen as symbolic of the market's malaise: literally nothing else in comics was going on that was interesting enough to unseat them. August 2001 was right when things were finally turning around.

Meanwhile back in July 2019, DC saw a major rebound in its number of new comic books on the market, with 86 titles out; far above its 50 from June and its most since January. The publisher, which had the top graphic novel in the Black Label release The Joker, was still down in dollars versus the previous July (again, supercharged by Batman #50). The publisher still has a long way to go to catch up to its new-release pace from 2018, if that were its interest: it's published 92 fewer comics and 18 fewer graphic novels so far this year.

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Image had a stronger July than it did last year thanks in part to Walking Dead #193, which placed fourth; eBay prices for #193 that had approached $40 seem to have settled back into the teens as the reprint became available, though professionally graded copies differ (a 9.9 CBCS-slabbed issue, priced by its seller at $855, appears to be the high end).

Dark Horse
had another strong month and is up 27% year-to-date thanks in part to Umbrella Academy. And Dynamite saw a big jump in dollar sales overall with Vampirella #1which broke into the Top 10 on the dollar charts; we know 90,000 copies of that went to Diamond, though that figure likely includes overseas copies.

The number of new graphic novels on the market was essentially unchanged versus July 2018; dollars brought in by the category improved 12%.

One other thing we know — while we don't track the category, Diamond is having a blockbuster year when it comes to toys. They were up 72% in July, and 32% in the year overall. It's been some years since Diamond published data about the relative sizes of its categories, but the contribution of toys to Diamond and many of its retailers is significant.

The comparative sales statistics:



DollarsUnits
July 2019 Vs. June 2019
Comics+15.75%+12.25%
Graphic Novels+5.58%+4.42%
Total Comics/Graphic Novels+12.93%+11.72%
Toys+48.78%+61.20%
July 2019 Vs. July 2018
Comics+4.99%-0.73%
Graphic Novels+12.83%+0.08%
Total Comics/Graphic Novels+6.91%-0.68%
Toys+72.30%+84.85%
Year To Date 2019 Vs. Year To Date 2018
Comics+0.97%-4.36%
Graphic Novels-0.25%-6.20%
Total Comics/Graphic Novels+0.63%-4.50%
Toys+32.17%+35.90%

The market shares:

PublisherDollar ShareUnit Share
Marvel41.38%45.49%
DC26.79%27.63%
Image8.43%8.64%
IDW4.22%3.99%
Dark Horse3.10%2.42%
Dynamite2.31%2.19%
Boom2.05%1.86%
Viz1.51%0.58%
Titan0.74%0.68%
Archie0.68%0.75%
Other8.80%5.77%

The top-selling comics by units:

TOP COMIC BOOKS (by units)PRICEPUBLISHER
1House of X #1$5.99Marvel
2Powers of X #1$5.99Marvel
3Amazing Spider-Man #25$7.99Marvel
4Walking Dead #193*$3.99Image
5Batman: Last Knight on Earth #2$5.99DC
6Batman: Curse of the White Knight #1$4.99DC
7The Batman Who Laughs #7$4.99DC
8Black Cat #2$3.99Marvel
9Immortal Hulk #20$3.99Marvel
10Batman #74$3.99DC

The asterisk with Walking Dead #193 means it's returnable, which I presume was the case because retailers were not informed of its significance. It's hard to imagine anyone had any copies to return!

The top-selling comics by dollars:

TOP COMIC BOOKS (by dollars)PRICEPUBLISHER
1House of X #1$5.99Marvel
2Powers of X #1$5.99Marvel
3Amazing Spider-Man #25$7.99Marvel
4Batman: Last Knight On Earth #2$5.99DC
5Walking Dead #193*$3.99Image
6Batman: Curse of The White Knight #1$4.99DC
7The Batman Who Laughs #7$4.99DC
8Black Cat #2$3.99Marvel
9Immortal Hulk #20$3.99Marvel
10Vampirella #1*$3.99Dynamite

The top-selling graphic novels by units:

TOP GRAPHIC NOVELS (by units)PRICEPUBLISHER
1Joker$14.99DC
2Bad Weekend HC$16.99Image
3Deadly Class Vol. 8: Never Go Back$16.99Image
4They Called Us Enemy$19.99IDW
5Adventure Zone Vol. 2: Murder on Rockport Limited$19.99First Second
6Dear Justice League$9.99DC
7Conan The Barbarian Vol. 1: The Life and Death of Conan Book 1$19.99Marvel
8Miles Morales Vol. 1: Straight out of Brooklyn$17.99Marvel
9Die Die Die Vol. 1$19.99Image
10Daredevil By Chip Zdarsky Vol. 1: Know Fear$15.99Marvel

The top-selling graphic novels by dollars:

TOP GRAPHIC NOVELS (by dollars)PRICEPUBLISHER
1Conan The Barbarian: Original Marvel Years Omnibus Vol. 2 HC$125.00Marvel
2The Joker$14.99DC
3Monstress Volume 1 HC$49.99Image
4Bad Weekend HC$16.99Image
5DC Universe: Bronze Age Omnibus By Jack Kirby HC$150.00DC
6Adventure Zone Vol. 2: Murder On Rockport Limited Gn$19.99First Second
7They Called Us Enemy$19.99IDW
8Superman: The Golden Age Omnibus Vol. 6 HC$125.00DC
9Marvel Masterworks: Captain America Vol. 11 HC$75.00Marvel
10Thanos by Donny Cates HC$34.99Marvel

Finally, the number of new items offered:

PublisherComics
shipped
Graphic
Novels
shipped
Magazines
shipped
Total
shipped
Marvel105450150
DC86240110
IDW4520065
Image5010060
Dark Horse1820038
Boom1516031
Viz023023
Dynamite165021
Archie133016
Oni4509
Other Non-Top 1014315023316
TOTAL SHIPPED49532123839

The normal prediction would be that August 2019 would see the market dip back under the 2018 pace year-to-date; last August was a $47 million month and had both Fantastic Four #1 and one more shipping week. But with Marvel Comics #1000 in the mix as well as continuing reorders on House of X and Powers of X, it's too early to say. A year-over-year increase in August, if it happened, would be the first time all year we've had three in a row.

Comichron founder John Jackson Miller has tracked the comics industry for more than 20 years, including a decade editing the industry's retail trade magazine; he is the author of several guides to comics, as well as more than a hundred comic books for various franchises. He is the author of novels including Star Wars: KenobiStar Wars: A New Dawn, and the Star Trek: Prey trilogy — and his new novel from Gallery Books, Star Trek: Discovery - The Enterprise War. Read more about them at his fiction site.

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